//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Hollebeek, Linda D."
~person:"Jayawardena, Nirma Sadamali"
~person:"Razzaq, Ali"
~subject:"Konsumentenverhalten"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Conceptual Model"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Konsumentenverhalten
Conceptual model
3
Consumer behaviour
2
Advertising
1
Advertising effects
1
Bibliometrics
1
Bibliometrie
1
Brand
1
Brand engagement
1
Brand image
1
Brand management
1
COVID-19
1
Consumer attitude
1
Coronavirus
1
Elaboration likelihood model
1
International marketing
1
International marketing strategies
1
Internationales Marketing
1
Internet marketing
1
Markenartikel
1
Markenführung
1
Markenimage
1
Marketing management
1
Marketingmanagement
1
Mixed method
1
Netnography
1
Online-Marketing
1
Persuasion
1
Qualitative analysis
1
Resource orchestration theory
1
Resource-based view
1
Ressourcenorientierter Ansatz
1
Social Web
1
Social web
1
Systematic literature review
1
USA
1
United States
1
Virtual reality
1
Virtual reality augmented reality
1
Virtuelle Realität
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Hollebeek, Linda D.
Jayawardena, Nirma Sadamali
Razzaq, Ali
Jain, Varsha
2
Roy, Subhadip
2
Arai, Akiko
1
Behl, Abhishek
1
Biscaia, Rui
1
Chen, Tom
1
Cho, Heetae
1
Conduit, Jodie
1
Datta, Saroj Kumar
1
Davis, Robert
1
Doyle, Jason P.
1
Duy-Nghia Nguyen
1
Fernandes, Ana
1
Figueiredo, Margarida
1
Ganesh B. E.
1
Garg, Akanksha
1
Ghosh, Sid
1
Gupta, Mansi
1
Hoanh-Su Le
1
Joo, Dongoh
1
Joshi, Rakesh Mohan
1
Kitchen, Philip J.
1
Ko, Yong Jae
1
Lazaris, Chris
1
Liang, Yan
1
McDonald, Heath
1
McGinnis, Lee Phillip
1
Mishra, Oly
1
Moore, Neil
1
Neves, José
1
Oe, Hiroko
1
Pathak-Shelat, Manisha
1
Paul, Soumi
1
Peretti, Paola
1
Quach, Sara
1
Ranchhod, Ashok
1
Ross, Stephen A.
1
more ...
less ...
Published in...
All
Journal of business research : JBR
1
The journal of product & brand management
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
"The persuasion effects of virtual reality (VR) and augmented reality (AR) video advertisements : a conceptual review"
Jayawardena, Nirma Sadamali
;
Thaichon, Park
;
Quach, Sara
; …
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014293927
Saved in:
2
Exploring positively- versus negatively-valenced brand engagement : a
conceptual
model
Hollebeek, Linda D.
;
Chen, Tom
- In:
The journal of product & brand management
23
(
2014
)
1
,
pp. 62-74
Persistent link: https://www.econbiz.de/10010358976
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->