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~person:"Hollebeek, Linda D."
~person:"Lamouri, Samir"
~subject:"Konsumentenverhalten"
~subject:"Wissensmanagement"
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Konsumentenverhalten
Wissensmanagement
Betriebliches Informationssystem
1
Brand
1
Brand engagement
1
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conceptual model
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Hollebeek, Linda D.
Lamouri, Samir
Jain, Varsha
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International journal of product development : IJPD
1
The journal of product & brand management
1
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ECONIS (ZBW)
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Proposal for a process oriented knowledge management system (PKMS)
Louis-Sydney, Ludovic
;
Cheutet, Vincent
;
Lamouri, Samir
- In:
International journal of product development : IJPD
21
(
2016
)
4
,
pp. 267-287
Persistent link: https://www.econbiz.de/10011737780
Saved in:
2
Exploring positively- versus negatively-valenced brand engagement : a
conceptual
model
Hollebeek, Linda D.
;
Chen, Tom
- In:
The journal of product & brand management
23
(
2014
)
1
,
pp. 62-74
Persistent link: https://www.econbiz.de/10010358976
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