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~person:"Hollebeek, Linda D."
~person:"Mattila, Anna S."
~subject:"Cause-Related Marketing"
~subject:"USA"
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| 4 applied filters
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Subject
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Cause-Related Marketing
USA
Beziehungsmarketing
89
Relationship marketing
89
Consumer behaviour
63
Konsumentenverhalten
63
Customer integration
28
Customer satisfaction
28
Dienstleistungsqualität
28
Kundenintegration
28
Kundenzufriedenheit
28
Service quality
28
Brand management
16
Markenführung
16
Beschwerdemanagement
14
Complaint management
14
Customer engagement
14
Social Web
12
Social web
12
Brand image
10
Internet marketing
10
Markenimage
10
Online-Marketing
10
United States
9
Corporate Social Responsibility
7
Corporate social responsibility
7
Kundenbindungsprogramm
7
Loyalty program
7
Stakeholder
6
customer engagement
6
Customer value
5
Gastronomie
5
Kundenwert
5
Restaurant industry
5
Brand
4
Brand loyalty
4
Customer experience
4
Customer service
4
Kundenbindung
4
Kundenservice
4
Markenartikel
4
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3
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Article
9
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1
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10
Aufsatz in Zeitschrift
10
Collection of articles of several authors
1
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1
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English
10
Author
All
Hollebeek, Linda D.
Mattila, Anna S.
Smith, Alan D.
19
Thomas, Sujo
9
Kumar, V.
8
Johnson, Michael D.
7
Walsh, Gianfranco
7
Han, Heesup
6
Brodie, Roderick J.
5
Conduit, Jodie
5
Jang, Soocheong
5
Amawate, Vibhas
4
Beatty, Sharon E.
4
Bhatt, Viral
4
Deb, Madhurima
4
Gourio, François
4
Gremler, Dwayne D.
4
Hennig-Thurau, Thorsten
4
Hyun, Sunghyup Sean
4
Kim, Wansoo
4
Lucas, Robert W.
4
Rudanko, Leena
4
Skiera, Bernd
4
Chawla, Deepak
3
Chen, Tom
3
Eggert, Andreas
3
Ehrlich, Evelyn
3
Eisingerich, Andreas B
3
Elhauge, Einer
3
Enkel, Ellen
3
Fanelli, Duke
3
Gulati, Ranjay
3
Ha, Jooyeon
3
Hanks, Lydia
3
Kim, Yu Kyoum
3
Knittel, Christopher R.
3
Kureshi, Sonal
3
Patel, Ritesh
3
Peltier, James
3
Raitani, Sonika
3
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Published in...
All
Journal of marketing management : MM
2
Journal of service research : JSR
2
Cornell hospitality quarterly : CQ
1
International journal of internet marketing and advertising : IJIMA
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of service management
1
Journal of the Academy of Marketing Science
1
The journal of services marketing
1
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ECONIS (ZBW)
10
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10
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1
Visual design, message content, and benefit type : the case of a cause-related marketing campaign
Gao, Yixing
;
Wu, Luorong
;
Shin, Joongwon
;
Mattila, Anna S.
- In:
Journal of hospitality & tourism research : JHTR ; the …
44
(
2020
)
5
,
pp. 761-779
Persistent link: https://www.econbiz.de/10012230370
Saved in:
2
S-D logic-informed customer engagement : integrative framework, revised fundamental propositions, and application to CRM
Hollebeek, Linda D.
;
Srivastava, Rajendra K.
;
Chen, Tom
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
1
,
pp. 161-185
Persistent link: https://www.econbiz.de/10011996797
Saved in:
3
Strategic drivers, anticipated and unanticipated outcomes of customer engagement
Hollebeek, Linda D.
;
Conduit, Jodie
;
Brodie, Roderick J.
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 393-398
Persistent link: https://www.econbiz.de/10011483099
Saved in:
4
Special issue: Customer engagement
Hollebeek, Linda D.
(
ed.
);
Conduit, Jodie
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10011483117
Saved in:
5
A branding model for web search engines
Zhang, Lu
;
Jansen, Bernard J.
;
Mattila, Anna S.
- In:
International journal of internet marketing and …
7
(
2012
)
3
,
pp. 195-216
Persistent link: https://www.econbiz.de/10009576341
Saved in:
6
Antecedents to participation in corporate social responsibility programs
Mattila, Anna S.
;
Hanks, Lydia
- In:
Journal of service management
23
(
2012
)
5
,
pp. 664-676
Persistent link: https://www.econbiz.de/10009666544
Saved in:
7
Advancing and consolidating knowledge about customer engagement
Brodie, Roderick J.
;
Hollebeek, Linda D.
- In:
Journal of service research : JSR
14
(
2011
)
3
,
pp. 283-284
Persistent link: https://www.econbiz.de/10009383364
Saved in:
8
Customer engagement : opportunities and challenges for organizations
Bolton, Ruth N.
- In:
Journal of service research : JSR
14
(
2011
)
3
,
pp. 272-274
Persistent link: https://www.econbiz.de/10009383389
Saved in:
9
A cross-cultural comparison of perceived informational fairness with service failure explanations
Wang, Chen-ya
;
Mattila, Anna S.
- In:
The journal of services marketing
25
(
2011
)
6
,
pp. 429-439
Persistent link: https://www.econbiz.de/10009390049
Saved in:
10
The relationship of sales and marketing expenses to hotel performance in the United States
O'Neill, John
;
Hanson, Bjorn
;
Mattila, Anna S.
- In:
Cornell hospitality quarterly : CQ
49
(
2008
)
4
,
pp. 355-363
Persistent link: https://www.econbiz.de/10003774190
Saved in:
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