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~person:"Hollebeek, Linda D."
~subject:"Direct marketing"
~subject:"Relationship marketing"
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Direct marketing
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14
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14
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11
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10
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10
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6
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Hollebeek, Linda D.
Kreutzer, Ralf T.
19
Holland, Heinrich
17
Mann, Andreas
17
Krafft, Manfred
16
Franses, Philip Hans
13
Verhoef, Peter C.
13
Donkers, Bas
12
Belz, Christian
11
Harrigan, Paul
11
Schwarz, Torsten
11
Peters, Kay
10
Wirtz, Bernd W.
10
Dahlhoff, Hans-Dieter
9
Karjaluoto, Heikki
9
Künzler, Hans-Peter
9
Spiller, Achim
9
Conduit, Jodie
8
Hesse, Jürgen
8
Karlan, Dean
8
Kumar, V.
8
Palmatier, Robert W.
8
Schumann, Jan Hendrik
8
Diepen, Merel van
7
Loureiro, Sandra Maria Correia
7
Rahman, Zillur
7
Ratten, Vanessa
7
Thaichon, Park
7
Van den Poel, Dirk
7
Wagner, Ralf
7
Wirthgen, Bernd
7
Ahuja, Vandana
6
Albers, Sönke
6
Brodie, Roderick J.
6
Goyal, Aparajita
6
Häusler, Eduard
6
Leeflang, Peter
6
Meffert, Heribert
6
Park, Jin Seong
6
Potharst, Rob
6
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of service theory and practice : JSTP
1
Psychology & marketing
1
Services marketing quarterly
1
The handbook of communication engagement
1
The journal of services marketing
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ECONIS (ZBW)
10
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1
Online content creators' and viewers' interdependent journeys
Hollebeek, Linda D.
;
Anselmsson, Johan
; …
- In:
Services marketing quarterly
45
(
2024
)
3
,
pp. 296-318
Persistent link: https://www.econbiz.de/10015049447
Saved in:
2
Social media marketing activities, customer engagement, and customer stickiness : a longitudinal investigation
So, Kevin Kam Fung
;
Li, Jing
;
King, Ceridwyn
; …
- In:
Psychology & marketing
41
(
2024
)
7
,
pp. 1597-1613
Persistent link: https://www.econbiz.de/10014555633
Saved in:
3
Developing business customer engagement through social media engagement-platforms : an integrative S-D logic/RBV-informed model
Hollebeek, Linda D.
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 89-98
Persistent link: https://www.econbiz.de/10012107697
Saved in:
4
Digital content marketing's role in fostering consumer engagement, trust, and value : framework, fundamental propositions, and implications
Hollebeek, Linda D.
;
Macky, Keith
- In:
Journal of interactive marketing : a quarterly …
45
(
2019
),
pp. 27-41
Persistent link: https://www.econbiz.de/10011997974
Saved in:
5
The role of social capital in shaping consumer engagement within online brand communities
Bowden, Jana
;
Conduit, Jodie
;
Hollebeek, Linda D.
; …
- In:
The handbook of communication engagement
,
(pp. 491-504)
.
2018
Persistent link: https://www.econbiz.de/10011871840
Saved in:
6
Engagement valence duality and spillover effects in online brand communities
Bowden, Jana
;
Conduit, Jodie
;
Hollebeek, Linda D.
; …
- In:
Journal of service theory and practice : JSTP
27
(
2017
)
4
,
pp. 877-897
Persistent link: https://www.econbiz.de/10011730673
Saved in:
7
Virtual brand community engagement practices : a refined typology and model
Hollebeek, Linda D.
;
Juric, Biljana
;
Tang, Wenyan
- In:
The journal of services marketing
31
(
2017
)
3
,
pp. 204-217
Persistent link: https://www.econbiz.de/10011741165
Saved in:
8
Customer engagement : contemporary issues and challenges
Brodie, Roderick J.
(
ed.
);
Hollebeek, Linda D.
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10011412087
Saved in:
9
Customer engagement : contemporary issues and challenges
Brodie, Roderick J.
(
contributor
); …
-
2016
Persistent link: https://www.econbiz.de/10013181819
Saved in:
10
Consumer brand enagement in social media : conceptualization, scale development and validation
Hollebeek, Linda D.
;
Glynn, Mark S.
;
Brodie, Roderick J.
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
2
,
pp. 149-165
Persistent link: https://www.econbiz.de/10010399391
Saved in:
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