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~person:"Hollebeek, Linda D."
~subject:"Online-Marketing"
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Online-Marketing
Beziehungsmarketing
46
Relationship marketing
46
Consumer behaviour
30
Konsumentenverhalten
30
Customer integration
25
Kundenintegration
25
Brand management
13
Customer engagement
13
Markenführung
13
Dienstleistungsqualität
10
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10
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8
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English
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Hollebeek, Linda D.
Harrigan, Paul
11
Conduit, Jodie
7
Loureiro, Sandra Maria Correia
7
Rahman, Zillur
7
Ratten, Vanessa
7
Thaichon, Park
7
Ahuja, Vandana
6
Karjaluoto, Heikki
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Bilgihan, Anil
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Kumar, Vikas
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Schumann, Jan Hendrik
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Weaven, Scott
5
Agnihotri, Raj
4
Bilro, Ricardo Godinho
4
Brodie, Roderick J.
4
Carlson, Jamie
4
Grewal, Dhruv
4
Hajli, Nick
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Halligan, Brian
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Ivens, Björn Sven
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Kannan, P. K.
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Khan, Imran
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Kim, Juran
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Ko, Eunju
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Merisavo, Marko
4
Nusair, Khaldoon
4
Okumus, Fevzi
4
Plangger, Kirk
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Rather, Raouf Ahmad
4
Schüller, Anne M.
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of service theory and practice : JSTP
1
The handbook of communication engagement
1
The journal of services marketing
1
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ECONIS (ZBW)
8
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1
Digital content marketing's role in fostering consumer engagement, trust, and value : framework, fundamental propositions, and implications
Hollebeek, Linda D.
;
Macky, Keith
- In:
Journal of interactive marketing : a quarterly …
45
(
2019
),
pp. 27-41
Persistent link: https://www.econbiz.de/10011997974
Saved in:
2
Developing business customer engagement through social media engagement-platforms : an integrative S-D logic/RBV-informed model
Hollebeek, Linda D.
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 89-98
Persistent link: https://www.econbiz.de/10012107697
Saved in:
3
The role of social capital in shaping consumer engagement within online brand communities
Bowden, Jana
;
Conduit, Jodie
;
Hollebeek, Linda D.
; …
- In:
The handbook of communication engagement
,
(pp. 491-504)
.
2018
Persistent link: https://www.econbiz.de/10011871840
Saved in:
4
Engagement valence duality and spillover effects in online brand communities
Bowden, Jana
;
Conduit, Jodie
;
Hollebeek, Linda D.
; …
- In:
Journal of service theory and practice : JSTP
27
(
2017
)
4
,
pp. 877-897
Persistent link: https://www.econbiz.de/10011730673
Saved in:
5
Virtual brand community engagement practices : a refined typology and model
Hollebeek, Linda D.
;
Juric, Biljana
;
Tang, Wenyan
- In:
The journal of services marketing
31
(
2017
)
3
,
pp. 204-217
Persistent link: https://www.econbiz.de/10011741165
Saved in:
6
Customer engagement : contemporary issues and challenges
Brodie, Roderick J.
(
ed.
);
Hollebeek, Linda D.
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10011412087
Saved in:
7
Customer engagement : contemporary issues and challenges
Brodie, R. J.
(
contributor
);
Conduit, Jodie
(
contributor
); …
-
2016
Persistent link: https://www.econbiz.de/10013181819
Saved in:
8
Consumer brand enagement in social media : conceptualization, scale development and validation
Hollebeek, Linda D.
;
Glynn, Mark S.
;
Brodie, Roderick J.
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
2
,
pp. 149-165
Persistent link: https://www.econbiz.de/10010399391
Saved in:
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