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~person:"Hollensen, Svend"
~person:"Johansson, Johny K."
~person:"Kaynak, Erdener"
~type_genre:"Market information"
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The promises of global brands : market shares in major countries 2000-2009
Johansson, Johny K.
- In:
Handbook of research in international marketing
,
(pp. 20-47)
.
2011
Persistent link: https://www.econbiz.de/10009385001
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