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~person:"Hollensen, Svend"
~type_genre:"Arbeitspapier"
~type_genre:"Case study"
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Journal of Islamic marketing : JIMA
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Saipa Group, Iran - using strategic brand extensions to build relationships
Wilson, Jonathan A. J.
;
Hollensen, Svend
- In:
Journal of Islamic marketing : JIMA
1
(
2010
)
2
,
pp. 177-188
Persistent link: https://www.econbiz.de/10008689097
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