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~person:"Holt, Douglas B."
~subject:"Konsumentenverhalten"
~type_genre:"Reprint"
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Konsumentenverhalten
Consumer behaviour
2
Brand
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Brand image
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Brand management
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Consumption
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Corporate reputation
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Holt, Douglas B.
Keller, Kevin Lane
6
Warde, Alan
5
Elliott, Richard
4
Hill, Ronald Paul
4
Tadajewski, Mark
4
Aaker, Jennifer
3
Dobscha, Susan
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Ehrenberg, Andrew S. C.
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Erdem, Tülin
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Fournier, Susan
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Malhotra, Naresh K.
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Schmitt, Bernd
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Sheth, Jagdish N.
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Benet-Martínez, Verónica
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Holbrook, Morris B.
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Milberg, Sandra J.
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Monroe, Kent B.
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O'Shaughnessy, John
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Cross-cultural and critical perspectives on brands
1
The evolution of brands : from signals of quality to storehouses of trust
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ECONIS (ZBW)
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How global brands compete
Holt, Douglas B.
;
Quelch, John A.
;
Taylor, Earl L.
-
2009
Persistent link: https://www.econbiz.de/10003785267
Saved in:
2
Why do brands cause trouble? : a dialectical theory of consumer culture and branding
Holt, Douglas B.
-
2009
Persistent link: https://www.econbiz.de/10003784803
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