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~person:"Holton, Judith A."
~person:"Huarng, Kun-Huang"
~person:"Naderer, Gabriele"
~subject:"Marktforschung"
~type:"article"
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Holton, Judith A.
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Qualitative Marktforschung in Theorie und Praxis : Grundlagen, Methoden, Anwendungen
5
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ECONIS (ZBW)
5
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Standortbestimmung aus theoretischer Perspektive
Naderer, Gabriele
- In:
Qualitative Marktforschung in Theorie und Praxis : …
,
(pp. 25-40)
.
2011
Persistent link: https://www.econbiz.de/10009232648
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2
Das Image der qualitativen Marktforschung : Ergebnisse einer qualitativen Untersuchung
Holzhauer, Brigitte
;
Naderer, Gabriele
- In:
Qualitative Marktforschung in Theorie und Praxis : …
,
(pp. 13-24)
.
2011
Persistent link: https://www.econbiz.de/10009232649
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3
Standortbestimmung einer Branche im Umbruch
Balzer, Eva
;
Naderer, Gabriele
- In:
Qualitative Marktforschung in Theorie und Praxis : …
,
(pp. 3-11)
.
2011
Persistent link: https://www.econbiz.de/10009232650
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4
Auswertung & Analyse qualitativer Daten
Naderer, Gabriele
- In:
Qualitative Marktforschung in Theorie und Praxis : …
,
(pp. 405-434)
.
2011
Persistent link: https://www.econbiz.de/10009233188
Saved in:
5
Implizite Methoden
Gutjahr, Gert
;
Naderer, Gabriele
- In:
Qualitative Marktforschung in Theorie und Praxis : …
,
(pp. 367-384)
.
2011
Persistent link: https://www.econbiz.de/10009233190
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