//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Holzer, Matthias"
~subject:"Brand management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Brand behaviour"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Brand management
Arbeitskräfte
1
Brand image
1
Internal branding
1
Internal communication
1
Interne Kommunikation
1
Interne Markenführung
1
Markenführung
1
Markenimage
1
Measurement
1
Messung
1
Product quality
1
Produktqualität
1
Quality of external communications
1
Schweiz
1
Sponsoring
1
Sponsorship
1
Switzerland
1
Workforce
1
brand behaviour
1
brand identification
1
employees
1
scale development
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Holzer, Matthias
Burmann, Christoph
3
Jentschke, Mirjam
2
Rößler, Ayla
2
Abratt, Russell
1
Afshardoost, Mona
1
Aurand, Timothy W.
1
Bartsch, Silke
1
Batt, Verena
1
Bendixen, Michael
1
Biedenbach, Galina
1
Biedenbach, Thomas
1
Binu Raj, Asha
1
Blankenberg, Nina
1
Bodderas, Mareike
1
Bosslet, Ronja
1
Bowden, Jana
1
Bruhn, Manfred
1
Buckley, Ed
1
Buff, Cheryl L.
1
Cachelin, Joe͏̈l Luc
1
Chapleo, Chris
1
Clark, Paul
1
Devasagayam, P. Raj
1
Du Preez, Rose
1
Engel, Jan-Christian
1
Eshaghi, Mohammad Sadegh
1
Fantapié Altobelli, Claudia
1
Fichtel, Sina
1
Gulzar, Muhammad Awais
1
Hanisch, Stephan
1
Hesse, Andreas
1
Huang, Ching-Ying
1
Hultén, Peter
1
Häusler, Mariella
1
Ind, Nicholas
1
Judson, Kimberly M.
1
Kaltum, Umi
1
Keller, Kevin Lane
1
Khanyapuss Punjaisri
1
more ...
less ...
Published in...
All
Marketing : ZFP ; journal of research and management
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Employees as a second audience : a scale development approach for the measurement of quality of external communications from the employee's perspective
Holzer, Matthias
;
Batt, Verena
;
Bruhn, Manfred
- In:
Marketing : ZFP ; journal of research and management
37
(
2015
)
3
,
pp. 126-136
Persistent link: https://www.econbiz.de/10011560964
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->