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~person:"Holzner, Anna"
~person:"Lee, Jin-soo"
~subject:"Konsumentenverhalten"
~subject:"Relationship marketing"
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Konsumentenverhalten
Relationship marketing
Event sector
7
Veranstaltungswirtschaft
7
Beziehungsmarketing
3
Deutschland
3
Germany
3
Preismanagement
3
Pricing strategy
3
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Consumer behaviour
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Theorie
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Theory
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Brand image
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Exhibition
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MICE
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Marketing theory
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Marketingtheorie
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Scale development
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Service-Dominant Logic
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Tourism marketing
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Tourismusmarketing
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Holzner, Anna
Lee, Jin-soo
Kirchgeorg, Manfred
3
Dornscheidt, Werner M.
2
Fu, Xiaoxiao
2
Pandza, Irena
2
Stoeck, Norbert
2
Sundbo, Jon
2
Sørensen, Flemming
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Back, Ki-joon
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1
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Dietrich, Chenhao
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Pricing-Forschung in Deutschland
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Tourism management : research, policies, practice
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ECONIS (ZBW)
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An examination of attendee brand loyalty : understanding the moderator of behavioral brand loyalty
Lee, Jin-soo
;
Back, Ki-joon
- In:
Journal of hospitality & tourism research : JHTR ; the …
33
(
2009
)
1
,
pp. 30-50
Persistent link: https://www.econbiz.de/10003818873
Saved in:
2
Attendee-based brand equity
Lee, Jin-soo
;
Back, Ki-Joon
- In:
Tourism management : research, policies, practice
29
(
2008
)
2
,
pp. 331-344
Persistent link: https://www.econbiz.de/10003696019
Saved in:
3
Nutzenorientiertes Pricing von Messeleistungen
Holzner, Anna
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003233129
Saved in:
4
Nutzenorientiertes Pricing von Messeleistungen
Holzner, Anna
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10013515257
Saved in:
5
Nutzenorientiertes Pricing von Messeleistungen : präsentiert am Beispiel der Fachmesse photokina in Köln
Holzner, Anna
- In:
Pricing-Forschung in Deutschland
,
(pp. 151-168)
.
2005
Persistent link: https://www.econbiz.de/10003272513
Saved in:
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