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~person:"Homburg, Christian"
~person:"Kumar, V."
~subject:"Causality analysis"
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Causality analysis
Business-to-business marketing
29
B-to-B-Marketing
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Lieferantenmanagement
12
Supplier relationship management
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9
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business-to-business marketing
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Homburg, Christian
Kumar, V.
Kühlborn, Sven
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Die Betriebswirtschaft : DBW
1
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
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Die Vermarktung von Systemen im Industriegütermarketing
Homburg, Christian
;
Stock-Homburg, Ruth
;
Kühlborn, Sven
- In:
Die Betriebswirtschaft : DBW
65
(
2005
)
6
,
pp. 537-562
Persistent link: https://www.econbiz.de/10003212685
Saved in:
2
Die Vermarktung von Systemen im Industriegütermarketing
Homburg, Christian
-
2005
Persistent link: https://www.econbiz.de/10013430687
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