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~person:"Homburg, Christian"
~person:"Loureiro, Sandra Maria Correia"
~subject:"Consumer behaviour"
~subject:"Customer satisfaction"
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Subject
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Consumer behaviour
Customer satisfaction
Beziehungsmarketing
136
Relationship marketing
136
Theorie
41
Theory
41
Deutschland
35
Germany
35
Konsumentenverhalten
33
Kundenzufriedenheit
33
Brand management
23
Markenführung
23
Marketing management
17
Marketingmanagement
17
Kundenmanagement
16
Lieferantenmanagement
16
Supplier relationship management
16
Brand image
15
Markenimage
15
Beziehungsmanagement
13
Kundenbindung
13
Erfolgsfaktor
11
Estimation
11
Schätzung
11
Success factor
11
Brand
10
Markenartikel
10
Salespeople
10
Social Web
10
Social web
10
Verkaufspersonal
10
Dienstleistungsqualität
9
Management
9
Service quality
9
Verbraucherzufriedenheit
9
Marketing
8
Arbeitszufriedenheit
7
Customer engagement
7
Internet marketing
7
Job satisfaction
7
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Undetermined
22
Free
4
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Article
40
Book / Working Paper
13
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Article in journal
32
Aufsatz in Zeitschrift
32
Aufsatz im Buch
9
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9
Graue Literatur
7
Non-commercial literature
7
Arbeitspapier
6
Working Paper
6
Collection of articles of several authors
4
Sammelwerk
4
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3
Fallstudie
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1
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Language
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English
35
German
18
Author
All
Homburg, Christian
Loureiro, Sandra Maria Correia
Han, Heesup
49
Mattila, Anna S.
34
Hollebeek, Linda D.
31
Verhoef, Peter C.
28
Kumar, V.
27
Gil Saura, Irene
25
Prentice, Catherine
25
Huber, Frank
23
Bang, Nguyen
20
Klaus, Philipp
20
Hyun, Sunghyup Sean
19
Mittal, Vikas
19
Rather, Raouf Ahmad
19
Svensson, Göran
19
Bauer, Hans H.
18
Bruhn, Manfred
18
Evanschitzky, Heiner
18
Usman, Osly
18
Wong, IpKin Anthony
17
Ahn, Jiseon
16
Aksoy, Lerzan
16
Gustafsson, Anders
16
Khan, Imran
16
Kim, Wansoo
16
Quach, Sara
16
So, Kevin Kam Fung
16
Swoboda, Bernhard
16
Wieseke, Jan
16
Balaji, M. S.
15
Bilgihan, Anil
15
Blut, Markus
15
Foscht, Thomas
15
Grewal, Dhruv
15
Herrmann, Andreas
15
Lemon, Katherine N.
15
Sesé, F. Javier
15
Tanford, Sarah
15
Wangenheim, Florian von
15
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Institution
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Wissenschaftliche Hochschule für Unternehmensführung
1
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Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
5
Journal of promotion management : innovations in planning and applied research
4
Journal of retailing and consumer services
4
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
4
Journal of marketing
3
Journal of the Academy of Marketing Science
3
Die Betriebswirtschaft : DBW
2
Handbuch Kundenbindungsmanagement : Strategien und Instrumente für ein erfolgreiches CRM
2
International journal of hospitality management
2
Cogent business & management
1
E-business : state of the art of ICT based challenges and solutions
1
Handbuch Produktmanagement : Strategieentwicklung - Produktplanung - Organisation - Kontrolle
1
International journal of business and globalisation : IJBG
1
International journal of business performance management
1
International journal of retail and distribution management
1
International journal of wine business research : IJWBR
1
Journal of hospitality marketing & management
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of service management
1
Journal of strategic marketing
1
Journal of travel and tourism marketing
1
Kompetenz in Wissenschaft & Management
1
Marketing : ZFP ; journal of research and management
1
Reihe: Management-Know-how / M : praxisnah und aktuell
1
The journal of brand management : an international journal
1
The journal of product & brand management
1
Vertrieb : Verkäufer führen - Umsatz machen
1
Wissenschaft & Praxis
1
World review of entrepreneurship, management and sustainable development
1
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ECONIS (ZBW)
53
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1
Engaging with intelligent voice assistants for wellbeing and brand attachment
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 449-460
Persistent link: https://www.econbiz.de/10014372615
Saved in:
2
What an amazing experience! : the role of authenticity and engagement in upscale hotels
Rosado-Pinto, Filipa
;
Loureiro, Sandra Maria Correia
- In:
International journal of hospitality management
114
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014440005
Saved in:
3
Mind, service quality, relationship with airlines
Prentice, Catherine
;
Hsiao, Aaron
;
Wang, Xuequn
; …
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 212-234
Persistent link: https://www.econbiz.de/10014303192
Saved in:
4
I am feeling so good! : motivations for interacting in online brand communities
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 61-77
Persistent link: https://www.econbiz.de/10013536280
Saved in:
5
Engaging with omnichannel brands : the role of consumer empowerment
Itani, Omar S.
;
Loureiro, Sandra Maria Correia
; …
- In:
International journal of retail and distribution management
51
(
2023
)
2
,
pp. 238-261
Persistent link: https://www.econbiz.de/10013552701
Saved in:
6
Service brand coolness in the construction of brand loyalty : a self-presentation theory approach
Jiménez-Barreto, Jano
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013169578
Saved in:
7
Customers' online interaction experiences with fashion brands : e-information and e-buying
Loureiro, Sandra Maria Correia
;
Amorim, Marlene
- In:
E-business : state of the art of ICT based challenges …
,
(pp. 81-97)
.
2017
Persistent link: https://www.econbiz.de/10011858948
Saved in:
8
How brand authenticity and consumer brand engagement can be expressed in reviews : a text mining approach
Rosado-Pinto, Filipa
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
26
(
2020
)
4
,
pp. 457-480
Persistent link: https://www.econbiz.de/10012179137
Saved in:
9
Effective customer journey design : consumers' conception, measurement, and consequences
Kühnl, Christina
;
Jozic, Danijel
;
Homburg, Christian
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
3
,
pp. 551-568
Persistent link: https://www.econbiz.de/10012107233
Saved in:
10
Exploring online customer engagement with hospitality products and its relationship with involvement, emotional states, experience and brand advocacy
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of hospitality marketing & management
28
(
2019
)
2
,
pp. 147-171
Persistent link: https://www.econbiz.de/10012176591
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