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~person:"Homburg, Christian"
~person:"Ryals, Lynette"
~subject:"Strategic management"
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Strategic management
Key account management
10
Key-Account-Management
10
Strategisches Management
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Homburg, Christian
Ryals, Lynette
Sieck, Hartmut
4
Wilson, Kevin
4
Woodburn, Diana
3
Fu, Frank Q.
2
Halstead, Diane
2
Jones, Eli
2
Richards, Keith A.
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Rogers, Beth
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Handbook of strategic account management : a comprehensive resource
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of strategic marketing
1
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ECONIS (ZBW)
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Which resources and capabilities underpin strategic key account management?
Guesalaga, Rodrigo
;
Gabrielsson, Mika
;
Rogers, Beth
; …
- In:
Industrial marketing management : the international …
75
(
2018
),
pp. 160-172
Persistent link: https://www.econbiz.de/10011963481
Saved in:
2
A configurational approach to strategic account management effectiveness
Homburg, Christian
;
Workman, John P.
;
Jensen, Ove
- In:
Handbook of strategic account management : a …
,
(pp. 289-316)
.
2014
Persistent link: https://www.econbiz.de/10010341332
Saved in:
3
Key account planning: benefits, barriers and best practice
Ryals, Lynette
;
Rogers, Beth
- In:
Journal of strategic marketing
15
(
2007
)
2/3
,
pp. 209-222
Persistent link: https://www.econbiz.de/10003494023
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