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~person:"Homburg, Christian"
~subject:"Kundenbindung"
~type_genre:"Working Paper"
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Kundenbindung
Deutschland
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Germany
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Beziehungsmarketing
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Relationship marketing
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Estimation
10
Schätzung
10
Lieferantenmanagement
8
Supplier relationship management
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Customer satisfaction
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Kundenzufriedenheit
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Erfolgsfaktor
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Success factor
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Beschwerdemanagement
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Complaint management
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Consumer behaviour
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Konsumentenverhalten
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Theorie
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Theory
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Customer value
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Firm performance
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Kundenwert
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Marketing
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Salespeople
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Customer analysis
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Führungsstil
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Key account management
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Key-Account-Management
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Homburg, Christian
Bauer, Hans H.
3
Fischer, Thomas M.
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Hilbert, Andreas
2
Körnert, Jan
2
Raithel, Sascha
2
Schmöller, Petra
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Wolf, Cornelia
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Ascarza, Eva
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Barach, Moshe A.
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Bayón, Tomás
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Bloemer, Johanna M.
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Elmas, Ö.
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Elmas, Özcan
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Exler, Stefanie
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Golden, Joseph M.
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Gupta, Sunil
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Hammerschmidt, Maik
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Hardie, Bruce G. S.
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Hoyer, Wayne D.
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Huber, Frank
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Klein, Nicole
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Lemmens, Aurélie
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Libai, Barak
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Martens, Hilda
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Meffert, Heribert
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Möhlenbruch, Dirk
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Netzer, Oded
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Nießing, Jörg
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Odekerken-Schröder, Gaby
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Provost, Foster
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Ritschel, Falk
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Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
2
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ECONIS (ZBW)
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How to get lost customers back? : a study of antecedents of relationship revival
Homburg, Christian
;
Hoyer, Wayne D.
;
Stock, Ruth Maria
-
2006
Persistent link: https://www.econbiz.de/10003385644
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Kundenbindung im Industriegütergeschäft
Homburg, Christian
;
Jensen, Ove
-
2004
Persistent link: https://www.econbiz.de/10002645206
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