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~person:"Homburg, Christian"
~subject:"Markenführung"
~type_genre:"Aufsatz in Zeitschrift"
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Markenführung
Beziehungsmarketing
29
Relationship marketing
29
Theorie
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18
Lieferantenmanagement
17
Supplier relationship management
17
Deutschland
16
Germany
16
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15
Marketingmanagement
15
Consumer behaviour
12
Konsumentenverhalten
12
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10
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10
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9
B-to-B-Marketing
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Customer satisfaction
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Erfolgsfaktor
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Kundenzufriedenheit
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7
New product development
6
Produktentwicklung
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Strategic management
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business-to-business marketing
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Innovationsmanagement
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Homburg, Christian
Melewar, T. C.
57
Bang, Nguyen
35
Loureiro, Sandra Maria Correia
35
Merrilees, Bill
34
Phau, Ian
30
Balmer, John M. T.
27
Ko, Eunju
25
Baumgarth, Carsten
24
Gupta, Suraksha
24
Christodoulides, George
23
De Chernatony, Leslie
23
Diamantopoulos, Adamantios
23
Guzman, Francisco
23
Han, Heesup
23
Keller, Kevin Lane
23
Sarkar, Abhigyan
23
Esch, Franz-Rudolf
22
Romaniuk, Jenni
22
Veloutsou, Cleopatra
22
Vrontis, Demetris
22
Foroudi, Pantea
21
Japutra, Arnold
21
Khan, Imran
20
Pitt, Leyland F.
20
Rahman, Zillur
20
Iglesias, Oriol
19
King, Ceridwyn
19
Kunkel, Thilo
19
Paul, Justin
18
Roper, Stuart
18
Abratt, Russell
17
Burmann, Christoph
17
Hollebeek, Linda D.
17
Sarkar, Juhi Gahlot
17
Casidy, Riza
16
Dens, Nathalie
16
Ekinci, Yuksel
16
Fetscherin, Marc
16
Miller, Dale
16
Pelsmacker, Patrick de
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Journal of the Academy of Marketing Science
3
Harvard-Business-Manager : das Wissen der Besten
1
Strategic management journal
1
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ECONIS (ZBW)
5
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1
Effective customer journey design : consumers' conception, measurement, and consequences
Kühnl, Christina
;
Jozic, Danijel
;
Homburg, Christian
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
3
,
pp. 551-568
Persistent link: https://www.econbiz.de/10012107233
Saved in:
2
Firm-hosted online brand communities and new product success
Gruner, Richard L.
;
Homburg, Christian
;
Lukas, Bryan A.
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
1
,
pp. 29-48
Persistent link: https://www.econbiz.de/10010256716
Saved in:
3
Talented people and strong brands : the contribution of human capital and brand equity to firm value
Vomberg, Arnd
;
Homburg, Christian
;
Bornemann, Torsten
- In:
Strategic management journal
36
(
2015
)
13
,
pp. 2122-2131
Persistent link: https://www.econbiz.de/10011404034
Saved in:
4
Von Robotern und Emotionen
Homburg, Christian
;
Schmitt, Jens
- In:
Harvard-Business-Manager : das Wissen der Besten
32
(
2010
)
9
,
pp. 6-9
Persistent link: https://www.econbiz.de/10008648312
Saved in:
5
Understanding the adoption of new brands through salespeople : a multilevel framework
Wieseke, Jan
;
Homburg, Christian
;
Lee, Nick
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
2
,
pp. 278-291
Persistent link: https://www.econbiz.de/10003725661
Saved in:
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