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~person:"Homburg, Christian"
~subject:"Relationship marketing"
~type_genre:"Aufsatz im Buch"
~type_genre:"Working Paper"
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Relationship marketing
Consumer behaviour
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Homburg, Christian
Bayón, Tomás
6
Wangenheim, Florian von
6
Bauer, Hans H.
5
Fournier, Susan
5
Stauss, Bernd
5
Van den Poel, Dirk
5
Huber, Frank
4
Tscheulin, Dieter K.
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Behrens, Christiaan
3
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Hansen, Ursula
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Hollebeek, Linda D.
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Johnson, Michael D.
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MacInnis, Deborah J.
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Netessine, Serguei
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Odekerken-Schröder, Gaby
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Oehler, Andreas
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Park, C. Whan
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Singh, Jasjit
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Teng, Nina
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Zaugg, Alexandra Daniela
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Aggarwal, Anu Gupta
2
Ahlert, Dieter
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Baecke, Philippe
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Balqiah, Tengku Ezni
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Baumann, Florian
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Belz, Christian
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Benkenstein, Martin
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Bijmolt, Tammo H. A.
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Bliemel, Friedhelm
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Browne, Glenn J.
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Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
3
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ECONIS (ZBW)
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How organizational complaint handling: drives customer loyalty : an analysis of the mechanistic and the organic approach
Homburg, Christian
;
Fürst, Andreas
-
2005
Persistent link: https://www.econbiz.de/10002897805
Saved in:
2
Do satisfied customers really pay more? : a study of the relationship between customer satisfaction and willingness to pay
Homburg, Christian
;
Koschate, Nicole
;
Hoyer, Wayne D.
-
2004
Persistent link: https://www.econbiz.de/10002758671
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3
Kann Kundenzufriedenheit negative Reaktionen auf Preiserhöhungen abschwächen?
Homburg, Christian
;
Koschate, Nicole
-
2003
Persistent link: https://www.econbiz.de/10002450249
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