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~person:"Homburg, Christian"
~subject:"Strategisches Management"
~type_genre:"Book section"
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Strategisches Management
Beziehungsmarketing
29
Relationship marketing
29
Theorie
17
Theory
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Customer satisfaction
8
Erfolgsfaktor
8
Kundenzufriedenheit
8
Marketing management
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Marketingmanagement
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Success factor
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Deutschland
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Germany
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Marketing
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Consumer behaviour
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Controlling
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Konsumentenverhalten
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Management control
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Brand management
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Empirical method
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Empirische Methode
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Management
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Markenführung
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Organisationsstruktur
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Organizational structure
3
Physical distribution
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Vertrieb
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Arbeitszufriedenheit
2
B-to-B-Marketing
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Beschwerdemanagement
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Business-to-business marketing
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Competitive strategy
2
Complaint management
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Contribution margin
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Deckungsbeitragsrechnung
2
Dienstleistung
2
Dienstleistungssektor
2
Estimation
2
Innovation management
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Innovationsmanagement
2
Job satisfaction
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Homburg, Christian
Buckley, Peter J.
23
Müller-Stewens, Günter
18
Mintzberg, Henry
16
Hinterhuber, Hans H.
15
Porter, Michael E.
15
Verbeke, Alain
15
Rugman, Alan M.
13
Hitt, Michael A.
12
Horváth, Péter
12
Teece, David J.
12
Zahn, Erich
12
Hülsmann, Michael
10
Tallman, Stephen B.
10
Andersen, Torben Juul
9
De Cieri, Helen
9
Kraus, Sascha
9
Ansoff, Harry Igor
8
Barney, Jay B.
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Caldwell, Cam
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Foschiani, Stefan
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Keuper, Frank
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Lechner, Christoph
8
Meifert, Matthias T.
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Schuh, Günther
8
Vargas-Hernández, José G.
8
Zerfaß, Ansgar
8
Baporikar, Neeta
7
Bruhn, Manfred
7
Burmann, Christoph
7
Clegg, Jeremy
7
Foss, Nicolai J.
7
Jenkins, Mark
7
Knyphausen-Aufseß, Dodo zu
7
Lambert, Douglas M.
7
Langley, Ann
7
Lies, Jan
7
Moldaschl, Manfred
7
Wrona, Thomas
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Albers, Sascha
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Ambrosini, Véronique
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Handbook of strategic account management : a comprehensive resource
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ECONIS (ZBW)
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A configurational approach to strategic account
management
effectiveness
Homburg, Christian
;
Workman, John P.
;
Jensen, Ove
- In:
Handbook of strategic account management : a …
,
(pp. 289-316)
.
2014
Persistent link: https://www.econbiz.de/10010341332
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