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~person:"Homburg, Christian"
~subject:"Supplier relationship management"
~type:"article"
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Supplier relationship management
Beziehungsmarketing
58
Relationship marketing
58
Theorie
20
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13
Germany
13
Customer satisfaction
12
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Job satisfaction
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Business-to-business marketing
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Homburg, Christian
Svensson, Göran
23
Naudé, Peter
10
Mostert, Pierre
9
La Rocca, Antonella
8
Casidy, Riza
7
Friend, Scott B.
7
Gil Saura, Irene
7
Mysen, Tore
7
Palmatier, Robert W.
7
Ahlert, Dieter
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Aykol, Bilge
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Hennig-Thurau, Thorsten
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Keränen, Joona
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Mpinganjira, Mercy
6
Nyadzayo, Munyaradzi W.
6
Roberts-Lombard, Mornay
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Scheer, Lisa K.
6
Sharma, Piyush
6
Snehota, Ivan
6
Thaichon, Park
6
Wang, Yonggui
6
Folse, Judith Anne Garretson
5
Gligor, David M.
5
Guo, Chiquan
5
Huang, Ying
5
Høgevold, Nils M.
5
Lacoste, Sylvie
5
Leonidou, Leonidas C.
5
Prior, Daniel D.
5
Schwepker, Charles H. <Jr.>
5
Ulaga, Wolfgang
5
Wang, Yong Jian
5
Zhang, Chuang
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Abosag, Ibrahim
4
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Journal of marketing
2
Die Betriebswirtschaft : DBW
1
Journal of the Academy of Marketing Science
1
Marketing : ZFP ; journal of research and management
1
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ECONIS (ZBW)
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1
Looking beyond the horizon : how to approach the customers' customers in business-to-business markets
Homburg, Christian
;
Wilczek, Halina
;
Hahn, Alexander
- In:
Journal of marketing
78
(
2014
)
5
,
pp. 58-77
Persistent link: https://www.econbiz.de/10010419899
Saved in:
2
Delusive perception : antecedents and consequences of salespeople's misperception of customer commitment
Homburg, Christian
;
Bornemann, Torsten
;
Kretzer, Max
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
2
,
pp. 137-153
Persistent link: https://www.econbiz.de/10010345196
Saved in:
3
Corporate social responsibility in business-to-business markets : how organizational customers account for supplier corporate social responsibility engagement
Homburg, Christian
;
Stierl, Marcel
;
Bornemann, Torsten
- In:
Journal of marketing
77
(
2013
)
6
,
pp. 54-72
Persistent link: https://www.econbiz.de/10010203365
Saved in:
4
Die Erschließung von Kundenpotenzialen durch cross-selling : konzeptionelle Grundlagen und empirische Ergebnisse
Homburg, Christian
;
Schäfer, Heiko
- In:
Marketing : ZFP ; journal of research and management
24
(
2002
)
1
,
pp. 7-26
Persistent link: https://www.econbiz.de/10001655219
Saved in:
5
Die Qualität internationaler Geschäftsbeziehungen : theoretische Überlegungen und empirische Befunde
Homburg, Christian
;
Kiedaisch, Ingo
- In:
Die Betriebswirtschaft : DBW
59
(
1999
)
1
,
pp. 22-43
Persistent link: https://www.econbiz.de/10001352990
Saved in:
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