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~person:"Honermeier, Matthias"
~person:"Weiler, Tobias"
~subject:"IT-gestütztes Marketing"
~type_genre:"Multi-volume publication"
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IT-gestütztes Marketing
Computer-assisted marketing
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Consumer goods industry
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Handel
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Information management
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Information services
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Informationsdienstleistung
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Informationsmanagement
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Multi-volume publication
Arbeitspapier
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German
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Honermeier, Matthias
Weiler, Tobias
Wölfel, Julia
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Arbeitspapier / Universität Erlangen-Nürnberg, Betriebswirtschaftliches Institut, Lehrstuhl für Marketing
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ECONIS (ZBW)
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Wölfel, Julia
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Weiler, Tobias
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2008
Persistent link: https://www.econbiz.de/10003882664
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Wölfel, Julia
;
Weiler, Tobias
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2008
Persistent link: https://www.econbiz.de/10003882667
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