//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Hoogma, Remco"
~person:"Skiera, Bernd"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Niche marketing strategy"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Niche marketing strategy
6
Nischenstrategie
6
Demand
2
Internet marketing
2
Nachfrage
2
Online-Marketing
2
Retail assortment
2
Search engine
2
Sortiment
2
Strategisches Management
2
Suchmaschine
2
E-commerce
1
Electronic Commerce
1
Empirical method
1
Empirische Methode
1
Environmental policy
1
Güterverkehr
1
Marktnische
1
Nachhaltige Entwicklung
1
Nachhaltige Mobilität
1
Online retailing
1
Online-Handel
1
Statistical distribution
1
Statistische Verteilung
1
Strategic management
1
Sustainable development
1
Sustainable mobility
1
Technologiepolitik
1
Technology policy
1
Umweltpolitik
1
Umweltverträglichkeit
1
more ...
less ...
Type of publication
All
Article
4
Book / Working Paper
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Aufsatz im Buch
1
Book section
1
Language
All
English
6
German
1
Author
All
Hoogma, Remco
Skiera, Bernd
Hammervoll, Trond
8
Toften, Kjell
8
Schäfers, Tobias
6
Neiman, Brent
5
Eckert, Jochen
4
Geels, Frank W.
4
Hinz, Oliver
4
Papathanassis, Alexis
4
Riekhof, Hans-Christian
4
Smith, Michael D.
4
Telang, Rahul
4
Vavra, Joseph
4
Windrum, Paul
4
Alonso, Abel Duarte
3
Anderson, Chris
3
Bruggeman, Jeroen
3
Greenhalgh, Greg
3
Kaniovski, Serguei
3
Kemp, René
3
Kumar, Anuj
3
Lopolito, Antonio
3
Morone, Piergiuseppe
3
Raven, Rob
3
Schot, Johan
3
Teuber, Sebastian
3
VanAuken, Howard E.
3
Villiger, Alex
3
Akbar, Fazal
2
Bar-Isaac, Heski
2
Barbieri, Carla
2
Behrends, Thomas
2
Benhamou, Françoise
2
Bürkle, Hans
2
Caruana, Guillermo
2
Chen, Yi-Ning Katherine
2
Cuñat, Vicente
2
Dalgic, Tevfik
2
DeSoucey, Michaela
2
more ...
less ...
Published in...
All
Die Betriebswirtschaft : DBW
1
Electronic commerce research and applications
1
Journal of management information systems : JMIS
1
Towards environmental innovation systems
1
Transport, Development and Sustainability Ser
1
Transport, development and sustainability
1
Source
All
ECONIS (ZBW)
6
USB Cologne (EcoSocSci)
1
Showing
1
-
7
of
7
Sort
Relevance
Date (newest first)
Date (oldest first)
1
An Analysis of the Importance of the Long Tail in Search Engine Marketing
Skiera, Bernd
-
2014
Search engine marketing is currently the most popular form of online advertising. Many advertising agencies and bloggers claim that the success of search engine marketing is driven by the "long tail", defined in this research as the many less popular keywords employed by users to search the...
Persistent link: https://www.econbiz.de/10013049600
Saved in:
2
Drivers of the long tail phenomenon : an empirical analysis
Hinz, Oliver
;
Eckert, Jochen
;
Skiera, Bernd
- In:
Journal of management information systems : JMIS
27
(
2010/11
)
4
,
pp. 43-69
Persistent link: https://www.econbiz.de/10009127635
Saved in:
3
An analysis of the importance of the long tail in search engine marketing
Skiera, Bernd
;
Eckert, Jochen
;
Hinz, Oliver
- In:
Electronic commerce research and applications
9
(
2010
)
1/6
,
pp. 488-494
Persistent link: https://www.econbiz.de/10008933084
Saved in:
4
Long Tail
Eckert, Jochen
;
Hinz, Oliver
;
Skiera, Bernd
- In:
Die Betriebswirtschaft : DBW
69
(
2009
)
6
,
pp. 761-765
Persistent link: https://www.econbiz.de/10003908275
Saved in:
5
Integrated long-term strategies to induce regime shifts towards sustainability : the approach of strategic niche management
Hoogma, Remco
;
Weber, Karl Matthias
;
Elzen, Boelie
- In:
Towards environmental innovation systems
,
(pp. 209-236)
.
2005
Persistent link: https://www.econbiz.de/10002711747
Saved in:
6
Experimenting for sustainable transport : the approach of strategic niche management
Hoogma, Remco
(
contributor
)
-
2002
Persistent link: https://www.econbiz.de/10004752404
Saved in:
7
Experimenting for sustainable transport : the approach of strategic niche management
Hoogma, Remco
(
contributor
)
-
2002
This book describes eight experiments with sustainable transport options which are analysed in the context of established travel practice and car ownership and the problems they pose, and the tends in transport technology and policy
Persistent link: https://www.econbiz.de/10012674598
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->