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~person:"Horan, Gillian"
~subject:"Bundling strategy"
~subject:"Dienstleistungssektor"
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Horan, Gillian
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The journal of services marketing
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ECONIS (ZBW)
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Exploring management perspectives of branding in service SMEs
Horan, Gillian
;
O'Dwyer, Michele
;
Tiernan, Siobhan
- In:
The journal of services marketing
25
(
2011
)
2
,
pp. 114-121
Persistent link: https://www.econbiz.de/10009230980
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"Show us what you've got" : building and managing strong brands in Ireland's service SME’s
Horan, Gillian
-
2010
Persistent link: https://www.econbiz.de/10008811374
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