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~person:"Horsmann, Claes"
~person:"Steinlein, Uwe"
~subject:"Theory"
~type_genre:"Hochschulschrift"
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Bedingungen und Folgen der Kundenorientierung im persönlichen Verkauf
Horsmann, Claes
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2005
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1. Aufl.
Persistent link: https://www.econbiz.de/10003042102
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Data Mining als Instrument der Responseoptimierung im Direktmarketing : Methoden zur Bewältigung niedriger Responsequoten
Steinlein, Uwe
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2004
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1. Aufl.
Persistent link: https://www.econbiz.de/10001916076
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