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~person:"Horstmann, Felix"
~person:"Pereira, Inês"
~subject:"Verkaufsförderung"
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Verkaufsförderung
Ladengeschäft
3
Retail outlet
3
Sales promotion
3
Consumer behaviour
2
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2
Attitude toward the point of sale display
1
Brasilien
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Brazil
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Business services
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Display promotion
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Handelsmarketing
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Measurement
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Messung
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Point of sale marketing
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Rauchen
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Retail marketing
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Scale development
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Selling
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Smoking
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point of sale
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Horstmann, Felix
Pereira, Inês
Chandon, Pierre
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3
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Interaktive Wertschöpfung durch Dienstleistungen : strategische Ausrichtung von Kundeninteraktionen, Geschäftsmodellen und sozialen Netzwerken
1
International journal of consumer studies
1
Journal of retailing and consumer services
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ECONIS (ZBW)
3
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Measuring the shopper's attitude toward the point of sale display : scale development and validation
Horstmann, Felix
- In:
Journal of retailing and consumer services
36
(
2017
),
pp. 112-123
Persistent link: https://www.econbiz.de/10011697925
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2
POS-Marketing-Verbesserung durch die Integration von Dienstleistern in die Hersteller-Handels-Zusammenarbeit am Beispiel von Display-Promotions
Horstmann, Felix
;
Lingenfelder, Michael
- In:
Interaktive Wertschöpfung durch Dienstleistungen : …
,
(pp. 541-566)
.
2015
Persistent link: https://www.econbiz.de/10010532543
Saved in:
3
Analysis of the promotion of cigarettes at the point of sale and its attractiveness to children
Pereira, Inês
;
Veludo-de-Oliveira, Tania Modesto
- In:
International journal of consumer studies
38
(
2014
)
3
,
pp. 297-306
Persistent link: https://www.econbiz.de/10010381438
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