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~person:"Houston, Mark B."
~person:"Neumann, Jan"
~type_genre:"Aufsatz im Buch"
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Change Monitoring in Veränderungsprozessen : Grundlagen, Methoden und Praxisbeispiele
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Fundamentals of marketing research ; Vol. 1
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ECONIS (ZBW)
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Arten des Change Monitorings und Methoden für die Datenerhebung und Informationssammlung
Neumann, Jan
- In:
Change Monitoring in Veränderungsprozessen : …
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(pp. 37-46)
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2017
Persistent link: https://www.econbiz.de/10011563748
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Assessing the validity of secondary data proxies for marketing constructs
Houston, Mark B.
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2007
Persistent link: https://www.econbiz.de/10003538884
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