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~person:"Hoyer, Wayne D."
~person:"Hudders, Liselot"
~subject:"Beziehungsmarketing"
~subject:"congruence"
~type_genre:"Article in journal"
~type_genre:"Kongressschrift"
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Beziehungsmarketing
congruence
Interactive media
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Interaktive Medien
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Journal of service management
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ECONIS (ZBW)
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Customer response to interactional service experience : the role of interaction environment
Albrecht, Carmen-Maria
;
Hattula, Stefan
;
Bornemann, Torsten
- In:
Journal of service management
27
(
2016
)
5
,
pp. 704-729
Persistent link: https://www.econbiz.de/10011553119
Saved in:
2
Fundraising in an interactive online environment
Panic, Katarina
;
Hudders, Liselot
;
Cauberghe, Veroline
- In:
Nonprofit and voluntary sector quarterly
45
(
2016
)
2
,
pp. 333-350
Persistent link: https://www.econbiz.de/10011483473
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