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~person:"Hruschka, Harald"
~person:"McDaniel, Carl D."
~subject:"Marketing"
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Marketing
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Hruschka, Harald
McDaniel, Carl D.
Koschnick, Wolfgang J.
11
Malhotra, Naresh K.
8
Leeflang, Peter
6
Peter, Jerome Paul
6
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5
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5
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5
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5
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4
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4
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4
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4
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4
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4
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Wind, Yoram
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3
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Regensburger Diskussionsbeiträge zur Wirtschaftswissenschaft
2
Journal of business economics : JBE
1
Marketing : journal of research and management
1
OR spectrum : quantitative approaches in management
1
Review of managerial science : RMS
1
Schmalenbach business review : sbr
1
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ECONIS (ZBW)
9
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1
Analyzing joint brand purchases by conditional restricted Boltzmann machines
Hruschka, Harald
- In:
Review of managerial science : RMS
16
(
2022
)
4
,
pp. 1117-1145
Persistent link: https://www.econbiz.de/10013191697
Saved in:
2
Analyzing market baskets by restricted Boltzmann machines
Hruschka, Harald
- In:
OR spectrum : quantitative approaches in management
36
(
2014
)
1
,
pp. 209-228
Persistent link: https://www.econbiz.de/10010251254
Saved in:
3
Statistical and managerial relevance of aggregation level and heterogeneity in sales response models
Hruschka, Harald
- In:
Marketing : journal of research and management
2
(
2006
)
2
,
pp. 94-102
Persistent link: https://www.econbiz.de/10003391506
Saved in:
4
Essentials of marketing
Lamb, Charles W.
;
Hair, Joseph F.
;
McDaniel, Carl D.
-
2005
-
4. ed
Persistent link: https://www.econbiz.de/10001810558
Saved in:
5
Relevance of functional flexibility for heterogeneous sales response models : a comparison of parametric and seminonparametric models
Hruschka, Harald
-
2004
Persistent link: https://www.econbiz.de/10002179243
Saved in:
6
Relevance of aggregation level and heterogeneity in sales response models
Hruschka, Harald
-
2003
Persistent link: https://www.econbiz.de/10001805813
Saved in:
7
An artificial neural net attraction model (ANNAM) to analyze market share effects of marketing instruments
Hruschka, Harald
- In:
Schmalenbach business review : sbr
53
(
2001
)
1
,
pp. 27-40
Persistent link: https://www.econbiz.de/10001539150
Saved in:
8
Contemporary marketing research
McDaniel, Carl D.
;
Gates, Roger H.
-
1999
-
4. ed
Persistent link: https://www.econbiz.de/10000670972
Saved in:
9
Die Bestimmung von Absatzreaktionsfunktionen auf der Grundlage von PIMS-Daten
Hruschka, Harald
- In:
Journal of business economics : JBE
63
(
1993
)
3
,
pp. 253-265
Persistent link: https://www.econbiz.de/10001138171
Saved in:
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