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~person:"Huang, Chao-Chin"
~person:"Rubio Benito, Natalia"
~subject:"Brand resonance model"
~subject:"Structural equation model"
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Brand resonance model
Structural equation model
Brand loyalty
8
Brand management
8
Consumer behaviour
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Konsumentenverhalten
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Markenführung
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Markentreue
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Beziehungsmarketing
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Brand
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Markenartikel
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Relationship marketing
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Brand image
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Markenimage
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Einzelhandel
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Retail trade
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Handelsmarke
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Store brand
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Strukturgleichungsmodell
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Brand relationship quality (BRQ)
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Partial least squares
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Partial least squares (PLS)
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Partielle kleinste Quadrate
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Relational bonds
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Brand benefits
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Brand coolness
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Brand experience
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Brand love
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Brand trust
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Communal–brand connection
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Customer satisfaction
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Dienstleistungsqualität
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Einzelhandelspreis
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Emotion
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Industrialized countries
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Industrieländer
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Price consciousness
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Huang, Chao-Chin
Rubio Benito, Natalia
Fang, Shih Chieh
3
Fang, Shyh-Rong
2
Huang, Shyh-Ming
2
Aidin, Salamzadeh
1
Andrzejewski, Susan A.
1
Angelina Hanh Nhat Le
1
Aroean, Lukman
1
Augusto, Mário Gomes
1
Benhabib, Abderrezzak
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Bilgihan, Anil
1
Bouzari, Parisa
1
Brito, Pedro Quelhas
1
Bruhn, Manfred
1
Chang, Shao-chi
1
Charnor, Isaac Tetteh
1
Dana, Leo Paul
1
Ebrahimi, Pejman
1
Elms, Jonathan
1
Elsäßer, Marc
1
Gil Saura, Irene
1
Gursimranjit Singh
1
Huang, Shyh-ming
1
Jaggi, Shamily
1
Jang, Soocheong
1
Ju, Yongwook
1
Kankam, George
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Lakner, Zoltán
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Lakshmi, Ganesan
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Lam, Shun Yin
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Lisboa, João Veríssimo
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Liu, Feng
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Low, Zoann
1
Mahadevan, Balasubramanian
1
Matanda, Margaret J.
1
Menidjel, Choukri
1
Mollá Descals, Alejandro
1
Murray, John
1
Nim, Dheeraj
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Nyadzayo, Munyaradzi W.
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Australian journal of management
1
Corporate reputation review
1
Management decision : MD
1
Managing service quality : MSQ ; an international journal
1
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ECONIS (ZBW)
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1
A contingency model in establishing brand loyalty : relationship age as a moderator
Huang, Chao-Chin
;
Tsay, Chung-Yuan
;
Fang, Shih Chieh
; …
- In:
Corporate reputation review
26
(
2023
)
1
,
pp. 19-32
Persistent link: https://www.econbiz.de/10014225818
Saved in:
2
The impacts of brand experiences on brand loyalty : mediators of brand love and trust
Huang, Chao-Chin
- In:
Management decision : MD
55
(
2017
)
5
,
pp. 915-934
Persistent link: https://www.econbiz.de/10011673037
Saved in:
3
The influences of brand benefits on brand loyalty : intermediate mechanisms
Huang, Shyh-Ming
;
Fang, Shyh-Rong
;
Fang, Shih Chieh
; …
- In:
Australian journal of management
41
(
2016
)
1
,
pp. 141-160
Persistent link: https://www.econbiz.de/10011479155
Saved in:
4
The impact of relational bonds on brand loyalty : the mediating effect of brand relationship quality
Huang, Chao-Chin
;
Fang, Shih Chieh
;
Huang, Shyh-ming
; …
- In:
Managing service quality : MSQ ; an international journal
24
(
2014
)
2
,
pp. 184-204
Persistent link: https://www.econbiz.de/10010253986
Saved in:
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