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~person:"Huang, Chao-Chin"
~person:"Rubio Benito, Natalia"
~subject:"Customer satisfaction"
~subject:"Partial least squares (PLS)"
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Customer satisfaction
Partial least squares (PLS)
Brand loyalty
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Huang, Chao-Chin
Rubio Benito, Natalia
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Corporate reputation review
1
Management decision : MD
1
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ECONIS (ZBW)
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A contingency model in establishing brand loyalty : relationship age as a moderator
Huang, Chao-Chin
;
Tsay, Chung-Yuan
;
Fang, Shih Chieh
; …
- In:
Corporate reputation review
26
(
2023
)
1
,
pp. 19-32
Persistent link: https://www.econbiz.de/10014225818
Saved in:
2
The impacts of brand experiences on brand loyalty : mediators of brand love and trust
Huang, Chao-Chin
- In:
Management decision : MD
55
(
2017
)
5
,
pp. 915-934
Persistent link: https://www.econbiz.de/10011673037
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