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~person:"Huang, Chao-Chin"
~subject:"Brand"
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Brand
Beziehungsmarketing
6
Relationship marketing
6
Brand management
5
Consumer behaviour
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Konsumentenverhalten
5
Markenführung
5
Brand image
4
Brand loyalty
4
Markenartikel
4
Markenimage
4
Markentreue
4
Structural equation model
3
Strukturgleichungsmodell
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Brand relationship quality (BRQ)
2
Einzelhandel
2
Partial least squares
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Partial least squares (PLS)
2
Partielle kleinste Quadrate
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Relational bonds
2
Retail trade
2
Actor engagement
1
Aging brand
1
Aging consumer
1
Betriebliche Wertschöpfung
1
Brand benefits
1
Brand experience
1
Brand love
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Brand resonance model
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Brand resonance pyramid
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Brand trust
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Case study
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Confidence
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Customer integration
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Customer journey theory
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Customer satisfaction
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Dienstleistungsqualität
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Elderly people
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Huang, Chao-Chin
Fetscherin, Marc
13
Fournier, Susan
10
Loureiro, Sandra Maria Correia
10
Guzman, Francisco
8
Huber, Frank
8
Japutra, Arnold
8
Dawes, John
7
Khan, Imran
7
Thomson, Matthew
7
Veloutsou, Cleopatra
7
Augusto, Mário Gomes
6
Han, Heesup
6
Kaufmann, Hans Rüdiger
6
Khamitov, Mansur
6
King, Ceridwyn
6
Kumar, Vikas
6
Sarkar, Abhigyan
6
Back, Ki-Joon
5
Ekinci, Yuksel
5
Fatma, Mobin
5
Gonçalves Filho, Cid
5
Johnson, Lester W.
5
Leckie, Civilai
5
Rahman, Zillur
5
Sohail, M. Sadiq
5
Šerić, Maja
5
Abratt, Russell
4
Ahn, Jiseon
4
Bang, Nguyen
4
Bruhn, Manfred
4
Chrysochou, Polymeros
4
De Chernatony, Leslie
4
Eichen, Falko
4
Fudenberg, Drew
4
Gómez-Suárez, Mónica
4
Hildebrandt, Lutz
4
Hwang, Jinsoo
4
Kim, Jinkyung Jenny
4
Konrad, Kai A.
4
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Australian journal of management
1
Corporate reputation review
1
Management decision : MD
1
Managing service quality : MSQ ; an international journal
1
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All
ECONIS (ZBW)
4
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1
A contingency model in establishing brand loyalty : relationship age as a moderator
Huang, Chao-Chin
;
Tsay, Chung-Yuan
;
Fang, Shih Chieh
; …
- In:
Corporate reputation review
26
(
2023
)
1
,
pp. 19-32
Persistent link: https://www.econbiz.de/10014225818
Saved in:
2
The impacts of brand experiences on brand loyalty : mediators of brand love and trust
Huang, Chao-Chin
- In:
Management decision : MD
55
(
2017
)
5
,
pp. 915-934
Persistent link: https://www.econbiz.de/10011673037
Saved in:
3
The influences of brand benefits on brand loyalty : intermediate mechanisms
Huang, Shyh-Ming
;
Fang, Shyh-Rong
;
Fang, Shih Chieh
; …
- In:
Australian journal of management
41
(
2016
)
1
,
pp. 141-160
Persistent link: https://www.econbiz.de/10011479155
Saved in:
4
The impact of relational bonds on brand loyalty : the mediating effect of brand relationship quality
Huang, Chao-Chin
;
Fang, Shih Chieh
;
Huang, Shyh-ming
; …
- In:
Managing service quality : MSQ ; an international journal
24
(
2014
)
2
,
pp. 184-204
Persistent link: https://www.econbiz.de/10010253986
Saved in:
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