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~person:"Huang, Dongling"
~type_genre:"Article in journal"
~type_genre:"Sammelwerk"
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Search: subject_exact:"Videoindustrie"
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Film industry
4
Filmwirtschaft
4
Advertising
2
Motion picture industry
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Werbung
2
Asset specificity
1
Bargaining power
1
Bayes-Statistik
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Consumer behaviour
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Consumer protection
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Consumption externalities
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Film
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Kino
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Lieferantenmanagement
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Low-budget films
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Movie performance
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Movie theatre
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Network economics
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Network externalities
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Netzwerkökonomik
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Supplier relationship management
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Article in journal
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Huang, Dongling
Walls, W. David
14
Hennig-Thurau, Thorsten
13
McKenzie, Jordi
12
Weinberg, Charles B.
11
Kim, Sangkyun
10
Sedgwick, John
9
Smith, Michael D.
9
Gil, Ricard
8
De Vany, Arthur
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Eliashberg, Jehoshua
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Ravid, Simon Abraham
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Waldfogel, Joel
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Basuroy, Suman
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Clement, Michel
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6
Song, Reo
6
Telang, Rahul
6
Wijnberg, Nachoem M.
6
Chisholm, Darlene C.
5
Fernández Blanco, Víctor
5
Holbrook, Morris B.
5
Houston, Mark B.
5
Kim, Seongseop
5
Martin, Hugh J.
5
Miskell, Peter
5
Mortimer, Julie Holland
5
Prieto-Rodriguez, Juan
5
Acheson, A. L. Keith
4
Cattani, Gino
4
Chen, Huan
4
Chintagunta, Pradeep K.
4
Ebbers, Joris Jan
4
Frank, Björn
4
Hadida, Allègre L.
4
Hanssen, F. Andrew
4
Kupfer, Ann-Kristin
4
Leenders, Mark A. A. M.
4
Lu, Shijie
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European journal of marketing : EJM
1
Journal of cultural economics
1
Marketing letters : a journal of research in marketing
1
Review of marketing science
1
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ECONIS (ZBW)
4
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Social learning and network externalities in decision making
Huang, Dongling
;
Markovitch, Dmitri G.
;
Ying, Yuanping
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 157-176
Persistent link: https://www.econbiz.de/10011626458
Saved in:
2
Role of advertising and consumer interest in the motion picture industry
Huang, Dongling
;
Strijnev, Andrei
;
Ratchford, Brian Thomas
- In:
Review of marketing science
13
(
2015
)
1
,
pp. 1-40
Persistent link: https://www.econbiz.de/10011378616
Saved in:
3
The impact of supplier bargaining power on the advertising costs of movie sequels
Ma, Judy
;
Huang, Dongling
;
Kumar, M. V. Shyam
; …
- In:
Journal of cultural economics
39
(
2015
)
1
,
pp. 43-64
Persistent link: https://www.econbiz.de/10011332887
Saved in:
4
Exploring the small movie profitability puzzle
Huang, Dongling
;
Markovitch, Dmitri G.
;
Strijnev, Andrei
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
1
,
pp. 43-55
Persistent link: https://www.econbiz.de/10010490156
Saved in:
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