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~person:"Huang, Minxue"
~subject:"Virales Marketing"
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Making your online voice loud : the critical role of WOM information
Huang, Minxue
;
Cai, Fengyan
;
Tsang, Alex S. L.
;
Zhou, Nan
- In:
European journal of marketing : EJM
45
(
2011
)
7/8
,
pp. 1277-1297
Persistent link: https://www.econbiz.de/10009267018
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