//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Huang, Rui"
~subject:"Advertising"
~subject:"Brand management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Consumer promotion"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Advertising
Brand management
Beziehungsmarketing
2
Brand
2
Brand image
2
Brand loyalty
2
Consumer behaviour
2
Konsumentenverhalten
2
Markenartikel
2
Markenführung
2
Markenimage
2
Markentreue
2
Relationship marketing
2
Sales promotion
2
Salespeople
2
Verkaufsförderung
2
Verkaufspersonal
2
more ...
less ...
Online availability
All
Free
1
Undetermined
1
Type of publication
All
Article
1
Book / Working Paper
1
Type of publication (narrower categories)
All
Arbeitspapier
1
Article in journal
1
Aufsatz in Zeitschrift
1
Graue Literatur
1
Non-commercial literature
1
Working Paper
1
Language
All
English
2
Author
All
Huang, Rui
Jain, Amit
7
Malik, Garima
7
Douven, Rudy
4
Windmeijer, Frank
4
Alston, Julian Mark
3
Arora, Neeraj
3
Belch, George E.
3
Belch, Michael A.
3
James, Jennifer S.
3
Moon, Sangkil
3
Abril Barrie, Carmen
2
Avdulaj, Jonida
2
Blair, Charles
2
Cao, Zhenzong
2
Chunawalla, S.A.
2
Crespi, John M.
2
David, Guy
2
Freebairn, John William
2
Gupta, Sachin
2
Gázquez-Abad, Juan Carlos
2
Hackley, Christopher E.
2
Henderson, Ty
2
Hing, Nerilee
2
Kamakura, Wagner A.
2
Karray, Salma
2
Kuntner, Tobias
2
Laat, Eric A. A. de
2
Lamont, Matthew
2
Ledolter, Johannes
2
Loureiro, Sandra Maria Correia
2
Luo, Xueming
2
Markowitz, Sara
2
Marks, Robert E.
2
Martínez-López, Francisco J.
2
Monahan, George E.
2
Mot, Esther
2
Mot, Esther S.
2
Mullin, Roddy
2
Neslin, Scott A.
2
more ...
less ...
Published in...
All
CUDARE working paper series
1
Journal of agricultural & food industrial organization
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Effect of sales on brand loyalty
Huang, Rui
(
contributor
);
Perloff, Jeffrey M.
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10003718953
Saved in:
2
Effects of sales on brand loyalty
Huang, Rui
(
contributor
);
Perloff, Jeffrey M.
(
contributor
); …
- In:
Journal of agricultural & food industrial organization
4
(
2006
)
1
,
pp. 1-24
Persistent link: https://www.econbiz.de/10003558370
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->