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~person:"Huber, Frank"
~person:"Jang, Soocheong"
~source:"econis"
~subject:"Advertising effects"
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Advertising effects
Consumer behaviour
136
Konsumentenverhalten
136
Deutschland
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45
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30
Restaurant industry
30
Beziehungsmarketing
27
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23
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Huber, Frank
Jang, Soocheong
Gierl, Heribert
24
Pelsmacker, Patrick de
22
Septianto, Felix
21
Dens, Nathalie
18
Diehl, Sandra
16
Esch, Franz-Rudolf
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Muehling, Darrel D.
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Wu, Linwan
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Yoon, Sukki
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Dahlén, Micael
10
Dodoo, Naa Amponsah
10
Eisend, Martin
10
Naderer, Brigitte
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10
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9
Choi, Yung Kyun
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Wilbur, Kenneth C.
9
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Chan, Kara
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Evans, Nathaniel J.
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Ghose, Anindya
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Sahni, Navdeep S.
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Terlutter, Ralf
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Wen, Taylor Jing
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Yoon, Hye Jin
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7
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International journal of hospitality management
5
Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management
4
International journal of contemporary hospitality management
3
Gabler Edition Wissenschaft
2
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
1
Marketing : ZFP ; journal of research and management
1
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
1
SpringerLink / Bücher
1
The international review of retail, distribution and consumer research
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ECONIS (ZBW)
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1
Plant-based food is unhealthy : that's not true! : how can corrective messages help promote plant-based menus in quick-service restaurants?
Zhang, Xingyi
;
Jeong, EunHa
;
Shao, Xiaolong
;
Jang, Soocheong
- In:
International journal of contemporary hospitality management
35
(
2023
)
9
,
pp. 3216-3234
Persistent link: https://www.econbiz.de/10014334291
Saved in:
2
The effect of COVID-19 on hotel booking intentions: Investigating the roles of message appeal type and brand loyalty
Ju, Yongwook
;
Jang, Soocheong
- In:
International journal of hospitality management
108
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013482202
Saved in:
3
Restaurant-visit intention : do anthropomorphic cues, brand awareness and subjective social class interact?
Kim, Heewon
;
Jang, Soocheong
- In:
International journal of contemporary hospitality management
34
(
2022
)
6
,
pp. 2359-2378
Persistent link: https://www.econbiz.de/10013412621
Saved in:
4
Mr. Potato Head fights food waste : the effect of anthropomorphism in promoting ugly food
Shao, Xiaolong
;
Jeong, EunHa
;
Jang, Soocheong
;
Xu, Yang
- In:
International journal of hospitality management
89
(
2020
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012293740
Saved in:
5
Ethnic food advertising formats and consumers' responses : picture-dominant or text-dominant?
Kim, DongHee
;
Jang, Soocheong
- In:
International journal of hospitality management
82
(
2019
),
pp. 5-12
Persistent link: https://www.econbiz.de/10012121356
Saved in:
6
Stress and food choices : examining gender differences and the time horizon framing effect
Kim, DongHee
;
Jang, Soocheong
- In:
International journal of hospitality management
67
(
2017
),
pp. 134-142
Persistent link: https://www.econbiz.de/10011785181
Saved in:
7
Heuristic evaluation of healthy menus : examining the effect of brand image congruity
Jeong, EunHa
;
Jang, Soocheong
- In:
International journal of contemporary hospitality management
29
(
2017
)
10
,
pp. 2514-2534
Persistent link: https://www.econbiz.de/10011777063
Saved in:
8
Imagine yourself being healthy : the mental simulation effect of advertisements on healthy menu promotion
Jeong, EunHa
;
Jang, Soocheong
- In:
International journal of hospitality management
53
(
2016
),
pp. 81-93
Persistent link: https://www.econbiz.de/10011443033
Saved in:
9
Cherish your loved ones : the role of the feeling of care and security in advertising
Huber, Frank
;
Meyer, Frederik
;
Weihrauch, Andrea
; …
- In:
The international review of retail, distribution and …
24
(
2014
)
2
,
pp. 213-230
Persistent link: https://www.econbiz.de/10010367005
Saved in:
10
Guerilla-Marketing-Aktionen
Huber, Frank
;
Meyer, Frederik
;
Weihrauch, Andrea
- In:
Erlebniskommunikation : Erfolgsfaktoren für die …
,
(pp. 151-169)
.
2011
Persistent link: https://www.econbiz.de/10009373456
Saved in:
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