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~person:"Huber, Frank"
~person:"Meyer, Frederik"
~person:"Romaniuk, Jenni"
~subject:"Luxury goods"
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Luxury goods
Markenimage
57
Brand image
46
Brand management
27
Markenführung
27
Consumer behaviour
26
Konsumentenverhalten
26
Deutschland
16
Germany
16
Markenartikel
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Brand
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Theorie
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Theory
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Beziehungsmarketing
8
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8
Advertising effects
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Markenpolitik
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Werbewirkung
7
Advertising
6
Estimation
6
Schätzung
6
Werbung
6
Personality psychology
5
Persönlichkeitspsychologie
5
Verbraucherverhalten
5
Customer satisfaction
4
Kundenzufriedenheit
4
Luxusgüter
4
Markentreue
4
Measurement
4
Messung
4
Berufsfußballspieler
3
Brand loyalty
3
Commitment <Management>
3
Corporate reputation
3
Emotion
3
Firmenimage
3
Internet marketing
3
Marketing management
3
Marketingmanagement
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Huber, Frank
Meyer, Frederik
Romaniuk, Jenni
Phau, Ian
12
Shimul, Anwar Sadat
7
Wiedmann, Klaus-Peter
7
Valette-Florence, Pierre
6
Heine, Klaus
5
Hennigs, Nadine
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Aiello, Gaetano
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Atwal, Glyn
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Cui, Annie Peng
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Dion, Delphine
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Farooqi, Rahela
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Godey, Bruno
4
Hudders, Liselot
4
Hyun, Sunghyup Sean
4
Jain, Sheetal
4
Park, Jungkun
4
Shahid, Shadma
4
Shukla, Paurav
4
Baghi, Ilaria
3
Büttner, Miriam
3
Donvito, Raffaele
3
Gabrielli, Veronica
3
Grappi, Silvia
3
Gurzki, Hannes
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Husain, Rehan
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Hyun, Hyowon
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Jain, Varsha
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Kim, Hye-yŏng
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Ko, Eunju
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Lee, Yuri
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Loureiro, Sandra Maria Correia
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Pederzoli, Daniele
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Powell, Shaun M.
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Purohit, Sonal
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Wüstefeld, Thomas
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Yoon, Sukki
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Gabler Edition Wissenschaft / Spektrum wirtschaftswissenschaftliche Forschung
1
International journal of market research
1
Springer eBook Collection / Business and Economics
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SpringerLink / Bücher
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ECONIS (ZBW)
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Including emerging markets, services, durables, B2B and luxury brands
Romaniuk, Jenni
;
Sharp, Byron
-
2022
-
Revised edition
Persistent link: https://www.econbiz.de/10012814856
Saved in:
2
Understanding consumer perceptions of luxury brands
Romaniuk, Jenni
;
Huang, Ava
- In:
International journal of market research
62
(
2020
)
5
,
pp. 546-560
Persistent link: https://www.econbiz.de/10012308958
Saved in:
3
Phänomen Luxusmarke : Identitätsstiftende Effekte und Determinanten der Markenloyalität
Büttner, Miriam
;
Huber, Frank
;
Regier, Stefanie
; …
-
2008
-
2., überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10013516993
Saved in:
4
Phänomen Luxusmarke : identitätsstiftende Effekte und Determinanten der Markenloyalität
Büttner, Miriam
;
Huber, Frank
;
Regier, Stefanie
; …
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003354640
Saved in:
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