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~person:"Huber, Frank"
~person:"O'Reilly, Norm"
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Search: subject_exact:"Guerilla-Marketing"
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Huber, Frank
O'Reilly, Norm
Nufer, Gerd
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International journal of sport management and marketing : IJSMM
2
Reihe: Marketing
1
Reihe: Marketing : MAR
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
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ECONIS (ZBW)
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Ambush marketing and the Olympic and Paralympic Marks Act : a national sponsor perspective
Ellis, Dana
;
Patry, Philippe
;
Séguin, Benoit
; …
- In:
International journal of sport management and marketing …
19
(
2019
)
3/4
,
pp. 184-207
Persistent link: https://www.econbiz.de/10012059510
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2
The role of mega-sports event interest in sponsorship and ambush marketing attitudes
MacIntosh, Eric W.
;
Nadeau, John
;
Séguin, Benoit
; …
- In:
Sport marketing quarterly : preferred journal of the …
21
(
2012
)
1
,
pp. 43-52
Persistent link: https://www.econbiz.de/10009531609
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3
Guerilla-Marketing als kreative Werbeform : eine empirische Analyse am Beispiel der Marke MINI
Huber, Frank
;
Meyer, Frederik
;
Nachtigall, Corinna
-
2009
-
1. Auflage
Persistent link: https://www.econbiz.de/10013432317
Saved in:
4
Guerilla-Marketing als kreative Werbeform : eine empirische Analyse am Beispiel der Marke MINI
Huber, Frank
;
Meyer, Frederik
;
Nachtigall, Corinna
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10009128612
Saved in:
5
The Olympic brand, ambush marketing and clutter
Séguin, Benoit
;
O'Reilly, Norm
- In:
International journal of sport management and marketing …
4
(
2008
)
1
,
pp. 62-84
Persistent link: https://www.econbiz.de/10003733463
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