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~person:"Huber, Frank"
~person:"Ringle, Christian M."
~person:"Saldsieder, Kai Alexander"
~subject:"Consumer goods marketing"
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Huber, Frank
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Saldsieder, Kai Alexander
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Hamburger Schriften zur Marketingforschung
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Co-Branding als Konzept zur Stärkung von Marken : eine empirische Analyse im Konsumgütermarkt
Huber, Frank
;
Meyer, Frederik
;
Vogel, Johannes
; …
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003838700
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Erfolgsfaktoren des Licensing in der deutschen Spielwarenindustrie
Saldsieder, Kai Alexander
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003608417
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