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~person:"Huber, Frank"
~person:"Ringle, Christian M."
~subject:"Consumer goods marketing"
~subject:"Dienstleistungsqualität"
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Consumer goods marketing
Dienstleistungsqualität
Brand extension
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Markentransfer
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Huber, Frank
Ringle, Christian M.
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Journal of service research : JSR
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Reihe: Marketing : MAR
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ECONIS (ZBW)
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The role of parent brand quality for service brand extension success
Völckner, Franziska
;
Sattler, Henrik
;
Hennig-Thurau, …
- In:
Journal of service research : JSR
13
(
2010
)
4
,
pp. 379-396
Persistent link: https://www.econbiz.de/10008736077
Saved in:
2
Co-Branding als Konzept zur Stärkung von Marken : eine empirische Analyse im Konsumgütermarkt
Huber, Frank
;
Meyer, Frederik
;
Vogel, Johannes
; …
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003838700
Saved in:
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