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~person:"Huber, Frank"
~person:"Ringle, Christian M."
~subject:"Consumer goods marketing"
~subject:"Empirische Methode"
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Consumer goods marketing
Empirische Methode
Brand extension
11
Markentransfer
11
Brand management
5
Imagetransfer
5
Markenführung
5
Deutschland
4
Germany
4
Markenpolitik
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Strategische Allianz
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Consumer behaviour
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Consumer goods industry
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Empirical method
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Erfolgsfaktor
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Konsumentenverhalten
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Konsumgüterindustrie
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Konsumgütermarkt
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Strategic alliance
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Success factor
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Automotive industry
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Beziehungsmarketing
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Brand image
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Causality analysis
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Dienstleistungsqualität
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FC Bayern München AG
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Football
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Hong Kong
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Hongkong
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International market entry
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Internationaler Markteintritt
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Kausalanalyse
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Kfz-Industrie
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Konsumgütermarketing
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Lebensstil
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German
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Huber, Frank
Ringle, Christian M.
Vogel, Johannes
2
Andres, Nils
1
Baumgarth, Carsten
1
Gierl, Heribert
1
Huber, Jan-Alexander
1
Hünerberg, Reinhard
1
Klein, Maren
1
Meyer, Frederik
1
Morgan, Neil A.
1
Ostruk, Lyudmyla
1
Pandey, Anuja
1
Plantsch, Michael
1
Rego, Lopo L.
1
Ringeisen, Petra
1
Saldsieder, Kai Alexander
1
Scharnowski, Frank
1
Sichtmann, Christina
1
Wachendorf, Frank
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Wiles, Michael A.
1
Zimmermann, Julia
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Reihe: Marketing : MAR
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ECONIS (ZBW)
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1
Co-Branding als Konzept zur Stärkung von Marken : eine empirische Analyse im Konsumgütermarkt
Huber, Frank
;
Meyer, Frederik
;
Vogel, Johannes
; …
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003838700
Saved in:
2
Co-Branding : Markenstrategie der Zukunft ; eine empirische Studie der Markeneffekte beim Co-Branding
Vogel, Johannes
;
Huber, Frank
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003566255
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