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~person:"Huber, Frank"
~person:"Ringle, Christian M."
~subject:"Consumer goods marketing"
~subject:"Erfolgsfaktor"
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Consumer goods marketing
Erfolgsfaktor
Brand extension
11
Markentransfer
11
Brand management
5
Imagetransfer
5
Markenführung
5
Deutschland
4
Germany
4
Markenpolitik
4
Strategische Allianz
4
Consumer behaviour
2
Consumer goods industry
2
Empirical method
2
Empirische Methode
2
Konsumentenverhalten
2
Konsumgüterindustrie
2
Konsumgütermarkt
2
Strategic alliance
2
Success factor
2
Automotive industry
1
Beziehungsmarketing
1
Brand image
1
Causality analysis
1
Dienstleistungsqualität
1
FC Bayern München AG
1
Football
1
Fußball
1
Hong Kong
1
Hongkong
1
International market entry
1
Internationaler Markteintritt
1
Kausalanalyse
1
Kfz-Industrie
1
Konsumgütermarketing
1
Lebensstil
1
Markenimage
1
Neues Produkt
1
Professional sports
1
Profisport
1
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Huber, Frank
Ringle, Christian M.
Völckner, Franziska
8
Sattler, Henrik
6
Baumüller, Nicole
3
Reinstrom, Christian
3
Sichtmann, Christina
3
Datta, Saroj Kumar
2
Hüttl-Maack, Verena
2
Kröger, Sonja
2
Paul, Soumi
2
Albrecht, Carmen-Maria
1
Andres, Nils
1
Backhaus, Christof
1
Bapat, Dhananjay
1
Baumgarth, Carsten
1
Bei, Lien-ti
1
Bijmolt, Tammo H. A.
1
Brandstätter, Marion
1
Brown, Brian
1
Carter, Robert E.
1
Curry, David J.
1
Daniels, Jens
1
Dens, Nathalie
1
Diamantopoulos, Adamantios
1
Dzuba, Alesja
1
Faßnacht, Martin
1
Ferguson, Graham
1
Foscht, Thomas
1
Gierl, Heribert
1
Goetz, Daniela Maria
1
Gurzki, Hannes
1
Henseler, Jörg
1
Herrmann, Karin
1
Horváth, Csilla
1
Houston, Michael J.
1
Huber, Jan-Alexander
1
Hünerberg, Reinhard
1
Jacob, Jayanth
1
Joiner, Christopher
1
Jung, Kwon
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Management_372TUHH / Technische Universität Hamburg-Harburg : research papers series
1
Reihe: Marketing : MAR
1
Wissenschaftliche Arbeitspapiere / P / Center of Market-Oriented Product and Production Management
1
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ECONIS (ZBW)
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Do we really know how to manage brand extension success?
Ringle, Christian M.
;
Völckner, Franziska
;
Sattler, Henrik
-
2012
Persistent link: https://www.econbiz.de/10009732528
Saved in:
2
Co-Branding als Konzept zur Stärkung von Marken : eine empirische Analyse im Konsumgütermarkt
Huber, Frank
;
Meyer, Frederik
;
Vogel, Johannes
; …
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003838700
Saved in:
3
Die Nivea-Strategie : Erfolgsfaktoren von Markentransfers am Beispiel des FC Bayern München ; eine empirische Studie
Huber, Frank
;
Regier, Stefanie
;
Daniels, Jens
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003566227
Saved in:
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