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~person:"Huber, Frank"
~person:"Ringle, Christian M."
~subject:"Consumer goods marketing"
~subject:"Strategic alliance"
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Consumer goods marketing
Strategic alliance
Brand extension
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Huber, Frank
Ringle, Christian M.
Bravo, Rafael
3
Pina, José M.
3
Gross, Philip
2
Hem, Leif E.
2
Vogel, Johannes
2
Andres, Nils
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Bei, Lien-ti
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Bhattacharyya, Siddhartha
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Huber, Jan-Alexander
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Hünerberg, Reinhard
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Kilian, Karsten
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Koncz, Julia
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Lou, Yung-Chien
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Meyer, Frederik
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Monroe, Kent B.
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Pandey, Anuja
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Ringeisen, Petra
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Saldsieder, Kai Alexander
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Reihe: Marketing : MAR
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ECONIS (ZBW)
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Co-Branding als Konzept zur Stärkung von Marken : eine empirische Analyse im Konsumgütermarkt
Huber, Frank
;
Meyer, Frederik
;
Vogel, Johannes
; …
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003838700
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2
Co-Branding : Markenstrategie der Zukunft ; eine empirische Studie der Markeneffekte beim Co-Branding
Vogel, Johannes
;
Huber, Frank
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003566255
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