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~person:"Huber, Frank"
~person:"Rugman, Alan M."
~subject:"Brand image"
~subject:"Kanada"
~type_genre:"Arbeitspapier"
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Huber, Frank
Rugman, Alan M.
Baldwin, John R.
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Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
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Aufbau und Steuerung von Dienstleistungsmarken : die Markenpersönlichkeit als Differenzierungspotenzial und Ausgangspunkt einer Vertrauensbeziehung zwischen Dienstleistungsmarke un...
Bauer, Hans H.
;
Huber, Frank
;
Heß, Silke C.
-
2007
Persistent link: https://www.econbiz.de/10003469144
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