//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Huber, Frank"
~subject:"Brand management"
~subject:"Erfolgsfaktor"
~subject:"Strategisches Management"
~type_genre:"Aufsatz in Zeitschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Product portfolio"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Brand management
Erfolgsfaktor
Strategisches Management
Product management
5
Produktmanagement
5
Consumer behaviour
2
Deutschland
2
Germany
2
Konsumentenverhalten
2
Theorie
2
Theory
2
Automotive industry
1
Automotive market
1
Beziehungsmarketing
1
Choice of transport mode
1
Conjoint analysis
1
Conjoint-Analyse
1
Dienstleistungsmarketing
1
Innovation
1
Kfz-Industrie
1
Kfz-Markt
1
Markenführung
1
Market segmentation
1
Marketing
1
Marktsegmentierung
1
Means End
1
Partial least squares
1
Partielle kleinste Quadrate
1
Product differentiation
1
Production organization
1
Produktdifferenzierung
1
Produktionsorganisation
1
Railway transport
1
Relationship marketing
1
Schienenverkehr
1
Services marketing
1
Social values
1
Soziale Werte
1
Verkehrsmittelwahl
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Article in journal
1
Aufsatzsammlung
1
Handbook
1
Handbuch
1
Language
All
German
1
Author
All
Huber, Frank
Herrmann, Andreas
3
Nakajima, Michiyasu
3
Geis, Gerold
2
Haapasalo, Harri
2
Harkonen, Janne
2
Tolonen, Arto
2
Wildner, Raimund
2
Agogino, Alice
1
Ahne, Peter
1
Beckman, Sara L.
1
Bernhardt, Dan
1
Bresser, Paul Markus
1
Calantone, Roger J.
1
Chan, Felix Tung Sun
1
Chattopadhyay, Amitava
1
Croteau, Anne-Marie
1
Diamantopoulos, Adamantios
1
Disch, Burkhard
1
Donada, Carole
1
Donoghue, Ilkka D. M.
1
Doorasamy, Mishelle
1
Ensign, Prescott C.
1
Ernst, Holger
1
Flecker, Johannes
1
Foscht, Thomas
1
Gelbrich, Katja
1
Goldenberg, Jacob
1
Görg, Holger
1
Habann, Frank
1
Hannola, Lea T.
1
Harlie, M.
1
Harris, Greg
1
Heldt, Rodrigo
1
Henneberg, Stephan
1
Hoffmann, Nicole
1
Hsieh, Ming-Hung
1
Hu, Michael Y.
1
Huang, George Q.
1
Hughes, Paul
1
more ...
less ...
Published in...
All
Zeitschrift für Verkehrswissenschaft : ZfV
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Ein Ansatz zur werteorientierten Markenpositionierung am Beispiel von Mobilitätsmarken
Herrmann, Andreas
;
Hoffmann, Nicole
;
Huber, Frank
- In:
Zeitschrift für Verkehrswissenschaft : ZfV
75
(
2004
)
2
,
pp. 81-109
Persistent link: https://www.econbiz.de/10002188242
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->