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~person:"Huber, Frank"
~subject:"Kundenbindungsprogramm"
~type_genre:"Article in journal"
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Search: subject_exact:"Kundenbindungsinstrument"
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Kundenbindungsprogramm
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Huber, Frank
Bijmolt, Tammo H. A.
12
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11
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7
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6
Meyer-Waarden, Lars
6
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Palmatier, Robert W.
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Ramaseshan, B.
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Kumar, V.
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Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of business economics : JBE
1
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ECONIS (ZBW)
2
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1
Wirkungsweise von Combined-Currency Prices : eine theoretische und empirisch experimentelle Analyse
Huber, Frank
;
Vollhardt, Kai
;
Matthes, Isabel
;
Meyer, Ralf
- In:
Journal of business economics : JBE
80
(
2010
)
5
,
pp. 533-559
Persistent link: https://www.econbiz.de/10003966095
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2
Kundenoptimale Gestaltung von Coupons : Ergebnisse einer empirischen Studie
Huber, Frank
;
Regier, Stefanie
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
52
(
2006
)
4
,
pp. 349-368
Persistent link: https://www.econbiz.de/10003425794
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