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~person:"Huber, Frank"
~subject:"Markenartikel"
~subject:"Marketing management"
~subject:"Retail trade"
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Markenartikel
Marketing management
Retail trade
Consumer goods industry
3
Konsumgüterindustrie
3
Betriebliche Wertschöpfung
1
Brand
1
Brand extension
1
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1
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Consumer goods marketing
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Markenpolitik
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Huber, Frank
Schlippenbach, Vanessa von
4
Chevalier, Michel
3
Inderst, Roman
3
Kind, Hans Jarle
3
Olbrich, Rainer
3
Sand, Jan Yngve
3
Wey, Christian
3
Blichfeldt, Bodil Stilling
2
Carlotti, Steve
2
Codita, Roxana
2
Dong, Xiaoyi
2
Düerkop, Henrike
2
Fassott, Georg
2
Foros, Øystein
2
Glynn, Mark S.
2
Gussek, Frank
2
Gutsatz, Michel
2
Jacobsen, Brian
2
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2
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2
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2
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2
Neidhart, Michael
2
Rego, Lopo L.
2
Schroiff, Hans-Willi
2
Schröder, Hans-Ulrich
2
Shen, Shichang
2
Skimutis, Andrea
2
Stevens, Martha Sarah
2
Trihatmoko, R. Agus
2
Unkel, Michael
2
Wiles, Michael A.
2
Yoon, Eddie
2
Abraham, Mathew
1
Akkas, Arzum
1
Allmendinger, Rolf
1
Apéria, Tony
1
Athanasopoulou, Pinelopi
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Reihe: Marketing : MAR
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ECONIS (ZBW)
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1
Erfolgsfaktoren und Rückwirkungseffekte von Limited Editions : eine empirische Analyse im FMCG-Markt
Huber, Frank
(
contributor
)
-
2012
-
1. Aufl.
Persistent link: https://www.econbiz.de/10009560131
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2
Phänomen Markenarchitektur : eine empirische Studie zur Stärkung von Produktmarken im Konsumgüterbereich
Huber, Frank
;
Meyer, Frederik
;
Wilhelmi, Sabine
; …
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003927624
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