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~person:"Huber, Frank"
~subject:"Markenführung"
~type_genre:"Aufsatz in Zeitschrift"
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Markenführung
Consumer behaviour
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Brand image
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Huber, Frank
Loureiro, Sandra Maria Correia
30
Phau, Ian
26
Han, Heesup
23
Ko, Eunju
23
Sarkar, Abhigyan
23
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10
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Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
Psychology & marketing
1
The journal of product & brand management
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ECONIS (ZBW)
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The role of actual, ideal, and ought self-congruence in the consumption of hedonic versus utilitarian brands
Huber, Frank
;
Eisele, Anita
;
Meyer, Frederik
- In:
Psychology & marketing
35
(
2018
)
1
,
pp. 47-63
Persistent link: https://www.econbiz.de/10011970171
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2
Brand love in progress : the interdependence of brand love antecedents in consideration of relationship duration
Huber, Frank
;
Meyer, Frederik
;
Schmid, David Alexander
- In:
The journal of product & brand management
24
(
2015
)
6
,
pp. 567-579
Persistent link: https://www.econbiz.de/10011481809
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3
"Wenn mich meine Marke enttäuscht" : Wirkung des Markenfehlverhaltens auf die Wiederkaufabsicht
Huber, Frank
;
Vollhardt, Kai
;
Regier, Stefanie
; …
- In:
Die Unternehmung : Swiss journal of business research …
61
(
2007
)
5
,
pp. 411-430
Persistent link: https://www.econbiz.de/10003552695
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