//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Huber, Frank"
~subject:"Marktforschung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Beziehungsmarketing"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Marktforschung
Beziehungsmarketing
57
Relationship marketing
55
Deutschland
31
Germany
31
Theorie
24
Theory
24
Consumer behaviour
20
Konsumentenverhalten
20
Brand
9
Brand management
9
Markenartikel
9
Markenführung
9
Brand image
7
Customer satisfaction
7
Estimation
7
Kundenzufriedenheit
7
Markenimage
7
Product management
7
Produktmanagement
7
Schätzung
7
Automotive market
5
Kfz-Markt
5
Market research
5
Automotive industry
4
Bank marketing
4
Bankmarketing
4
Kfz-Industrie
4
Marketingtheorie
4
Product quality
4
Produktqualität
4
Social Web
4
Social web
4
Advertising effects
3
Automotive services industry
3
Brand loyalty
3
Causality analysis
3
Conjoint analysis
3
Conjoint-Analyse
3
Customer value
3
more ...
less ...
Type of publication
All
Article
4
Book / Working Paper
1
Type of publication (narrower categories)
All
Aufsatz im Buch
4
Book section
4
Aufsatzsammlung
1
Handbook
1
Handbuch
1
Language
All
English
4
German
2
Author
All
Huber, Frank
Günter, Bernd
8
Herrmann, Andreas
8
Helm, Sabrina
7
Bauer, Hans H.
6
Bruhn, Manfred
6
Homburg, Christian
5
Kumar, V.
5
Meyer, Anton
5
Albers, Sönke
4
Krafft, Manfred
4
Müller, Stefan
4
Schuckel, Marcus
4
Ertl, Robert
3
Ferrell, Odies C.
3
Harmeling, Colleen M.
3
Helmig, Bernd
3
Kaiser, Marc-Oliver
3
Keil, Sev K.
3
Matzler, Kurt
3
Stauss, Bernd
3
Wittink, Dick R.
3
Arora, Neeraj
2
Bang, Nguyen
2
Bartikowski, Boris
2
Bednall, David H. B.
2
Buxel, Holger
2
Choe, Chongwoo
2
Cong, Jiajia
2
Dimitriadis, Sergios
2
Dobbelstein, Thomas
2
Dornach, Frank
2
Dreze, Xavier
2
Evanschitzky, Heiner
2
Fargel, Tim
2
Ghose, Anindya
2
Hartleb, Vivian
2
Hess, James D.
2
Hußmann, Christiane
2
Ivens, Björn Sven
2
more ...
less ...
Published in...
All
Customer retention in the automotive industry : quality, satisfaction and loyalty
3
Automobilmarktforschung : Nutzenorientierung von Pkw-Herstellern
1
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Kundenorientierte Produktgestaltung
Hertel, Günter
;
Virt, Wilfried
;
Huber, Frank
;
Akao, Yōji
-
2000
Persistent link: https://www.econbiz.de/10001463917
Saved in:
2
Method supplied investigation of customer loyalty in the automotive industry : results of a causal analytical study
Bauer, Hans H.
- In:
Customer retention in the automotive industry : …
,
(pp. 167-213)
.
1997
Persistent link: https://www.econbiz.de/10001299161
Saved in:
3
From value-orientated quality improvement to customer satisfaction : a case study for passenger cars
Herrmann, Andreas
- In:
Customer retention in the automotive industry : …
,
(pp. 93-115)
.
1997
Persistent link: https://www.econbiz.de/10001299164
Saved in:
4
Design of lines as a product-policy variant to retain customers in the automotive industry
Bauer, Hans H.
;
Huber, Frank
;
Keller, Thomas
- In:
Customer retention in the automotive industry : …
,
(pp. 67-92)
.
1997
Persistent link: https://www.econbiz.de/10001299165
Saved in:
5
Die Bestimmungsgrößen der Markentreue beim Pkw-Kauf : Ergebnisse einer empirischen Untersuchung
Bauer, Hans H.
- In:
Automobilmarktforschung : Nutzenorientierung von …
,
(pp. 119-132)
.
1996
Persistent link: https://www.econbiz.de/10001293677
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->