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~person:"Hubert, Wolfgang"
~person:"Meffert, Heribert"
~source:"usbk"
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Marketinginformationssystem
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Absatz
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Informationsmanagement
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Informationssystem
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Versicherungsbetrieb
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Hubert, Wolfgang
Meffert, Heribert
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Schriftenreihe Unternehmensführung und Marketing
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USB Cologne (EcoSocSci)
ECONIS (ZBW)
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Gestaltungsgrundsätze für die Nutzung von Informations- und Kommunikationstechnologien beim Absatz in Versicherungsunternehmen
Hubert, Wolfgang
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1994
Persistent link: https://www.econbiz.de/10004244742
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Computergestützte Marketing-Informationssysteme : Konzeptionen, Modellanwendungen, Entwicklungsstrategien
Meffert, Heribert
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1975
Persistent link: https://www.econbiz.de/10004657709
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