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~person:"Hudders, Liselot"
~person:"Phau, Ian"
~person:"Rosengren, Sara"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject:"advertising"
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Advertising effects
45
Werbewirkung
45
Advertising
41
Werbung
40
Consumer behaviour
32
Konsumentenverhalten
32
Internet marketing
18
Online-Marketing
18
Children
11
Kinder
11
Target group
11
Zielgruppe
11
Emotion
8
Jugendliche
8
Youth
8
Australia
7
Australien
7
Brand management
7
Fernsehwerbung
7
Markenführung
7
Social Web
7
Social web
7
Television advertising
7
Brand image
6
Cognition
6
Kognition
6
Markenimage
6
Brand
5
Creativity
5
Experiment
5
Influencer marketing
5
Kreativität
5
Markenartikel
5
Marketing management
5
Marketingmanagement
5
Media usage
5
Mediennutzung
5
Product Placement
5
Product placement
5
Advertising literacy
3
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Undetermined
42
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3
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Article
68
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2
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Aufsatz in Zeitschrift
Article in journal
70
research-article
10
Konferenzschrift
7
Aufsatz im Buch
4
Book section
4
Collection of articles of several authors
4
Sammelwerk
4
Aufsatzsammlung
1
Collection of articles written by one author
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English
70
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Hudders, Liselot
Phau, Ian
Rosengren, Sara
Gierl, Heribert
63
Pelsmacker, Patrick de
61
Eisend, Martin
53
Taylor, Charles Raymond
53
Dens, Nathalie
41
Septianto, Felix
38
Kaiser, Harry M.
33
Reijmersdal, Eva A. van
30
Stafford, Marla Royne
30
Bellman, Steven
28
Yoon, Sukki
28
Huh, Jisu
27
Yoon, Hye Jin
27
Dahlén, Micael
26
Ford, John B.
26
Tucker, Catherine
25
Chang, Chingching
24
Dwivedi, Yogesh Kumar
24
Pauwels, Koen
23
Cheong, Yunjae
22
Choi, Yung Kyun
22
Koslow, Scott
22
Law, Chun Hung Roberts
22
Matthes, Jörg
22
Okazaki, Shintaro
22
Reid, Leonard N.
22
Torres, Ivonne M.
22
Campbell, Colin L.
21
Diamantopoulos, Adamantios
21
Grewal, Dhruv
21
Ko, Eunju
21
Laroche, Michel
21
Manrai, Ajay K.
21
Pitt, Leyland F.
21
Varan, Duane
21
Wilson, Rick T.
21
Goldfarb, Avi
19
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Journal of advertising : official publication of the American Academy of Advertising
11
International journal of advertising : the review of marketing communications
9
Journal of advertising
6
Journal of advertising research
6
International journal of advertising : the quarterly review of marketing communications
4
Journal of promotion management : JPM
4
Young consumers : insight and ideas for responsible marketers
3
European journal of marketing : EJM
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing communications
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of retailing and consumer services
2
Marketing intelligence & planning
2
Direct marketing : an international journal
1
Journal of business research : JBR
1
Journal of consumer behaviour : an international research review
1
Journal of fashion marketing and management
1
Journal of global marketing
1
Journal of marketing
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing management : MM
1
Journal of strategic marketing
1
Journal of vacation marketing : an international journal
1
Nonprofit and voluntary sector quarterly
1
Organizational dynamics : a quarterly review of organizational behavior for professional managers
1
Psychology & marketing
1
The international review of retail, distribution and consumer research
1
The journal of product & brand management
1
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ECONIS (ZBW)
70
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1
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10
of
70
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date (newest first)
date (oldest first)
1
Diversity and inclusion in
advertising
research
Eisend, Martin
;
Muldrow, Adrienne F.
;
Rosengren, Sara
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 52-59
Persistent link: https://www.econbiz.de/10014233913
Saved in:
2
A qualitative approach to unravel young children's
advertising
literacy for YouTube
advertising
: in-depth interviews with children and their parents
Loose, Femke
;
Hudders, Liselot
;
De Jans, Steffi
; …
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
1
,
pp. 74-94
Persistent link: https://www.econbiz.de/10014246038
Saved in:
3
A little context, please! : understanding consumer responses to online
advertising
Eisend, Martin
;
Hudders, Liselot
;
Rosengren, Sara
- In:
International journal of advertising : the review of …
43
(
2024
)
4
,
pp. 601-602
Persistent link: https://www.econbiz.de/10014551013
Saved in:
4
Disclosure of vlog
advertising
targeted to children
De Jans, Steffi
;
Hudders, Liselot
- In:
Journal of interactive marketing : a quarterly …
52
(
2020
),
pp. 1-19
Persistent link: https://www.econbiz.de/10012432329
Saved in:
5
The web of influencers : a marketing-audience classification of (potential) social media influencers
Ouvrein, Gaëlle
;
Pabian, Sara
;
Giles, David
;
Hudders, …
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
13/14
,
pp. 1313-1342
Persistent link: https://www.econbiz.de/10012695280
Saved in:
6
Effects of diclosing influencer marketing in videos : an eye tracking study among children in early adolescence
Reijmersdal, Eva A. van
;
Rozendaal, Esther
;
Hudders, Liselot
- In:
Journal of interactive marketing : a quarterly …
49
(
2020
),
pp. 94-106
Persistent link: https://www.econbiz.de/10012288926
Saved in:
7
Preschoolers and
advertising
: a systematic literature review and future research agenda on the effects of
advertising
on preschool children
Loose, Femke
;
Hudders, Liselot
;
Vanwesenbeeck, Ini
;
De …
- In:
Journal of advertising
52
(
2023
)
3
,
pp. 439-455
Persistent link: https://www.econbiz.de/10014305461
Saved in:
8
Advertising
targeting young children : an overview of 10 years of research : 2006-2016
De Jans, Steffi
;
Van de Sompel, Dieneke
;
Hudders, Liselot
; …
- In:
International journal of advertising : the review of …
38
(
2019
)
2
,
pp. 173-206
Persistent link: https://www.econbiz.de/10012200218
Saved in:
9
Disclosing sponsored Instagram posts : the role of material connection with the brand and message-sidedness when disclosing covert
advertising
Veirman, Marijke de
;
Hudders, Liselot
- In:
International journal of advertising : the review of …
39
(
2020
)
1
,
pp. 94-130
Persistent link: https://www.econbiz.de/10012200474
Saved in:
10
The commercialization of social media stars : a literature review and conceptual framework on the strategic use of social media influencers
Hudders, Liselot
;
De Jans, Steffi
;
Veirman, Marijke de
- In:
International journal of advertising : the review of …
40
(
2021
)
3
,
pp. 327-375
Persistent link: https://www.econbiz.de/10012586665
Saved in:
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