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~person:"Hudders, Liselot"
~person:"Phau, Ian"
~person:"Tucker, Catherine"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject:"advertising"
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Advertising effects
44
Werbewirkung
44
Internet marketing
39
Online-Marketing
39
Consumer behaviour
28
Konsumentenverhalten
28
Advertising
23
Werbung
23
Children
10
Kinder
10
Target group
10
Zielgruppe
10
Social Web
9
Social web
9
Jugendliche
8
Youth
8
Australia
7
Australien
7
Emotion
7
Fernsehwerbung
7
Television advertising
7
Brand management
6
Cognition
6
Experiment
6
Kognition
6
Markenführung
6
Data protection
5
Datenschutz
5
Influencer marketing
5
Media usage
5
Mediennutzung
5
Product Placement
5
Product placement
5
Regulation
5
Regulierung
5
USA
5
United States
5
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5
Virales Marketing
5
online advertising
5
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Article
68
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Aufsatz in Zeitschrift
Article in journal
69
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4
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Aufsatz im Buch
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English
69
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Hudders, Liselot
Phau, Ian
Tucker, Catherine
Gierl, Heribert
62
Pelsmacker, Patrick de
60
Taylor, Charles Raymond
53
Eisend, Martin
51
Dens, Nathalie
40
Septianto, Felix
35
Kaiser, Harry M.
33
Stafford, Marla Royne
30
Reijmersdal, Eva A. van
28
Yoon, Sukki
28
Bellman, Steven
27
Huh, Jisu
27
Dahlén, Micael
26
Ford, John B.
26
Yoon, Hye Jin
26
Chang, Chingching
24
Dwivedi, Yogesh Kumar
24
Cheong, Yunjae
22
Koslow, Scott
22
Law, Chun Hung Roberts
22
Okazaki, Shintaro
22
Pauwels, Koen
22
Reid, Leonard N.
22
Torres, Ivonne M.
22
Choi, Yung Kyun
21
Diamantopoulos, Adamantios
21
Ko, Eunju
21
Laroche, Michel
21
Manrai, Ajay K.
21
Pitt, Leyland F.
21
Rosengren, Sara
21
Varan, Duane
21
Wilson, Rick T.
21
Grewal, Dhruv
20
Matthes, Jörg
20
Campbell, Colin L.
19
Smit, Edith G.
19
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
9
International journal of advertising : the review of marketing communications
6
Journal of advertising : official publication of the American Academy of Advertising
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
Journal of advertising
4
Journal of promotion management : JPM
4
International journal of advertising : the quarterly review of marketing communications
3
Journal of marketing research : JMR
3
Young consumers : insight and ideas for responsible marketers
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Marketing intelligence & planning
2
Direct marketing : an international journal
1
European journal of marketing : EJM
1
International journal of industrial organization
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of advertising research
1
Journal of business research : JBR
1
Journal of competition law & economics
1
Journal of consumer behaviour : an international research review
1
Journal of economics & management strategy : JEMS
1
Journal of fashion marketing and management
1
Journal of global marketing
1
Journal of marketing communications
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing management : MM
1
Journal of retailing and consumer services
1
Journal of strategic marketing
1
Journal of the Academy of Marketing Science
1
Journal of vacation marketing : an international journal
1
MSI reports : working paper series
1
Nonprofit and voluntary sector quarterly
1
The international review of retail, distribution and consumer research
1
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ECONIS (ZBW)
69
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1
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10
of
69
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date (oldest first)
1
How do restrictions on
advertising
affect consumer search?
Chiou, Lesley
;
Tucker, Catherine
- In:
Management science : journal of the Institute for …
68
(
2022
)
2
,
pp. 866-882
Persistent link: https://www.econbiz.de/10012877293
Saved in:
2
A qualitative approach to unravel young children's
advertising
literacy for YouTube
advertising
: in-depth interviews with children and their parents
Loose, Femke
;
Hudders, Liselot
;
De Jans, Steffi
; …
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
1
,
pp. 74-94
Persistent link: https://www.econbiz.de/10014246038
Saved in:
3
Disclosure of vlog
advertising
targeted to children
De Jans, Steffi
;
Hudders, Liselot
- In:
Journal of interactive marketing : a quarterly …
52
(
2020
),
pp. 1-19
Persistent link: https://www.econbiz.de/10012432329
Saved in:
4
The web of influencers : a marketing-audience classification of (potential) social media influencers
Ouvrein, Gaëlle
;
Pabian, Sara
;
Giles, David
;
Hudders, …
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
13/14
,
pp. 1313-1342
Persistent link: https://www.econbiz.de/10012695280
Saved in:
5
Effects of diclosing influencer marketing in videos : an eye tracking study among children in early adolescence
Reijmersdal, Eva A. van
;
Rozendaal, Esther
;
Hudders, Liselot
- In:
Journal of interactive marketing : a quarterly …
49
(
2020
),
pp. 94-106
Persistent link: https://www.econbiz.de/10012288926
Saved in:
6
What blockchain can and can't do : applications to marketing and privacy
Marthews, Alex
;
Tucker, Catherine
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 49-53
Persistent link: https://www.econbiz.de/10014281896
Saved in:
7
Preschoolers and
advertising
: a systematic literature review and future research agenda on the effects of
advertising
on preschool children
Loose, Femke
;
Hudders, Liselot
;
Vanwesenbeeck, Ini
;
De …
- In:
Journal of advertising
52
(
2023
)
3
,
pp. 439-455
Persistent link: https://www.econbiz.de/10014305461
Saved in:
8
Advertising
targeting young children : an overview of 10 years of research : 2006-2016
De Jans, Steffi
;
Van de Sompel, Dieneke
;
Hudders, Liselot
; …
- In:
International journal of advertising : the review of …
38
(
2019
)
2
,
pp. 173-206
Persistent link: https://www.econbiz.de/10012200218
Saved in:
9
Disclosing sponsored Instagram posts : the role of material connection with the brand and message-sidedness when disclosing covert
advertising
Veirman, Marijke de
;
Hudders, Liselot
- In:
International journal of advertising : the review of …
39
(
2020
)
1
,
pp. 94-130
Persistent link: https://www.econbiz.de/10012200474
Saved in:
10
The commercialization of social media stars : a literature review and conceptual framework on the strategic use of social media influencers
Hudders, Liselot
;
De Jans, Steffi
;
Veirman, Marijke de
- In:
International journal of advertising : the review of …
40
(
2021
)
3
,
pp. 327-375
Persistent link: https://www.econbiz.de/10012586665
Saved in:
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